Business
GameSquare Announces Strong World-Building Growth for 2024 and Continued Momentum for 2025
GameSquare's world-building campaigns drove over 125 million minutes of gameplay and generated $3.9 million in revenue in 2024Excellent results in 2024
About this update from Gamesquare Holdings, Inc.
[{"type":"text","content":"GameSquare's world-building campaigns drove over 125 million minutes of gameplay and generated $3.9 million in revenue in 2024Excellent results in 2024 support a strong pipeline and management expects revenue from world-building projects to increase 100% in 2025 FRISCO, TX / ACCESS Newswire / February 13, 2025 / GameSquare Holdings, Inc. (NASDAQ:GAME), (\"GameSquare\", or the \"Company\"), a next-generation media company with roots in gaming and creator entertainment, today announced record annual sales for 2024 from its expanding world-building solutions. During 2024, GameSquare created unique and innovative experiences for leading brands including recent deployments for Paramount's SpongeBob SquarePants, Top Golf, 5-Hour ENERGY® and other large global brands within the food and beverage, payments, QSR, entertainment and media markets.For 2024, GameSquare had annual sales from world-building and related services of $3.9 million with a gross margin of approximately 25%. These campaigns generated over 125 million minutes of gameplay in 2024, enabling brands to deepen their engagement with gaming audiences. As a result of 2024's success, GameSquare is seeing growing interest in its capabilities from new and existing brand partners. These trends are supporting a growing pipeline of opportunities and management expects revenue from world building campaigns to grow 100% year-over-year to approximately $8 million with gross margin expected to improve to over 30% in 2025.\"GameSquare's platform was uniquely positioned to capitalize on the tremendous growth for world building campaigns. Because our team is comprised of professional gamers-turned-developers, we can build engaging custom worlds inside metaverse-style games like Fortnite, Roblox and Grand Theft Auto that resonate with gamers and youth audiences,\" stated GameSquare CEO Justin Kenna.Kenna continued, \"The success of our world-building efforts in 2024, is driving a strong pipeline of potential activations, as more brands turn to GameSquare to support their in-game brand building initiatives. As a result, we expect significant world-building revenue growth in 2025.\"Carlos Tovar, the president of Zoned, a GameSquare company stated, \"UEFN and creative world-building have rapidly become the modern TV commercial to connect brands with more viewers and creators. Zoned and GameSq...