Business
GameSquare Announces Strategic Partnership with Rekt Brands Inc.
GameSquare to become agency of record under $2 million revenue agreement Rekt partnership aligns with GameSquare's Web3 growth strategy and is the 2nd agency
About this update from Gamesquare Holdings, Inc.
[{"type":"text","content":"GameSquare to become agency of record under $2 million revenue agreement\nRekt partnership aligns with GameSquare's Web3 growth strategy and is the 2nd agency of record transaction announced in August for a total of $6.25 million of new revenue\nFRISCO, Texas, Sept. 2, 2025 /PRNewswire/ -- GameSquare Holdings, Inc. (NASDAQ: GAME) (\"GameSquare\" or the \"Company\") a next-generation media, entertainment, technology, and onchain treasury company, today announced a new $2 million agency of record partnership with Rekt Brands Inc. (\"Rekt\"), the parent company behind Rekt Drinks, a beverage brand rapidly emerging as a cultural force in Web3, which is on course to sell over 1 million cans within its first 12 months of operations. This marks the second agency of record win for GameSquare in August 2025, bringing the total new Web3 revenue to $6.25 million and reinforcing the Company's position as a growth engine for crypto-native brands. The partnership builds on the momentum of GameSquare's Ethereum treasury strategy, which has positioned the Company among the top public ETH holders and cemented its role as a bridge between traditional capital markets and on-chain finance, tapping the cultural engines of gaming and media to drive durable growth.\n\n \n \n \n \n \n \n\n \n\"We are excited to announce our latest agency of record deal with Rekt,\" said Justin Kenna, CEO of GameSquare. \"Since launching our onchain strategy in July 2025, we have quickly established a strong and growing pipeline of crypto-native organizations seeking partners with proven capabilities to help them reach and engage audiences at scale. GameSquare's established operating platform positions us uniquely to meet this demand and we are excited to add Rekt Drinks and $REKT to our growing roster of Web3 partners and treasury assets.\"\nWorking with Rekt, a crypto-native consumer brand company at the forefront of culture, creativity, and community, GameSquare will collaborate on both physical and digital products, and experiences targeting gaming and crypto-native fans. GameSquare will also provide strategic guidance to Rekt to grow awareness for its currency, create new products, and merge the best of Rekt with immersive gaming worlds. Rekt will also gain brand placement on FaZe Esports' iconic jerseys, extending visibility across one of the largest youth culture...