Business
FaZe Media, a GameSquare Company, Announces New Multi-Year, Multi-Million Dollar Sponsorship and Licensing Deal with G Fuel
G FUEL partnership is one of the largest transactions in GameSquare's history FRISCO, TX / ACCESSWIRE / September 3, 2024 / FaZe Media, one of the most
About this update from Gamesquare Holdings, Inc.
[{"type":"text","content":"G FUEL partnership is one of the largest transactions in GameSquare's history FRISCO, TX / ACCESSWIRE / September 3, 2024 / FaZe Media, one of the most prominent and influential gaming organizations in the world, and subsidiary of GameSquare Holdings, Inc. (NASDAQ:GAME), (\"GameSquare\", or the \"Company\"), today announced a new multi-year, multi-million-dollar sponsorship and licensing deal with G FUEL, the top energy drink brand for gamers and creators. FaZe Media will receive an equity component in G FUEL as part of the contract. This new multi-million-dollar partnership is one of the largest transactions in GameSquare's history, adding predictable revenue to the Company's growing backlog. To kick off the partnership, G FUEL will be the presenting sponsor for the FaZe Clan Subathon, a month-long streaming marathon running throughout September 2024. This event will set the tone for the collaboration, showcasing the power of user generator content and the influence of FaZe Clan's creators. FaZe Media and G FUEL will also host in-person events and launch co-branded products throughout the partnership to further solidify the synergy between energy drinks and gaming culture.\"We are thrilled to partner with G FUEL and reunite these two brands that have played such a critical role in the rise of gaming and youth culture. In fact, G FUEL was FaZe Clan's first-ever partner and sponsored the original content house. Today's announcement is a direct result of the successful reboot of FaZe Clan under FaZe Banks' leadership and the power of GameSquare's platform. We are excited by the opportunities this new partnership with G FUEL represents,\" stated Justin Kenna, GameSquare's CEO.\"I've always felt that the original G FUEL and FaZe partnership was best-in-class, so it's exciting to work with Banks and the FaZe team to reignite this collaboration and deepen our relationship within our diverse community of fans, customers, creators, and partners. This comes at a perfect time; with FaZe pushing boundaries and nurturing the next generation of content creators, we are continuing to innovate with new products and categories to meet the needs of our evolving customer base. As our partnership takes shape, we're excited to drive engagement across the global gaming and creator communities,\" said G FUEL CEO Bryan Crowley.\"As we focus on reconne...