efuse and Sideqik, a GameSquare Company, Enter Multi Year Partnership to Elevate Live Streaming Through Unique Intelligence Solutions

About this update from Gamesquare Holdings, Inc.

[{"type":"text","content":"efuse plans to integrate Sideqik's advanced intelligence insights and creator discovery tools to elevate brand engagement in gaming and esports","length":147,"tagName":"p"},{"type":"text","content":"FRISCO, TX / ACCESS Newswire / March 12, 2025 / Sideqik, a GameSquare Holdings, Inc. (NASDAQ:GAME), ("GameSquare", or the "Company") company and leading influencer marketing and intelligence platform, has entered into a multi-year partnership with efuse, an AI-powered ad tech company that delivers access to gamers at scale.. This intended collaboration will bolster efuse's media offerings, integrating Sideqik's industry-leading technology to deliver enhanced targeting and creator discovery solutions.","length":533,"tagName":"p"},{"type":"text","content":"Sidekick, efuse's groundbreaking live-stream monetization and engagement platform, is partnering with Sideqik to integrate Sideqik's powerful data intelligence into Sidekick's ecosystem. This collaboration enhances Sidekick's ability to deliver smarter, data-driven brand activations by leveraging Sideqik's influencer analytics and audience insights.","length":371,"tagName":"p"},{"type":"text","content":"By incorporating Sideqik's robust data capabilities, Sidekick will offer brands deeper audience segmentation, real-time engagement metrics, and AI-powered ad optimization, ensuring that brand messaging reaches the right viewers at the right moments. This partnership reinforces Sidekick as the go-to solution for brands seeking to authentically connect with gaming and streaming audiences through contextual, unblockable advertising experiences.","length":449,"tagName":"p"},{"type":"text","content":"Additionally, efuse will leverage Sideqik's advanced influencer discovery and analytics tools within its agency business, supporting creator partnerships and execution across upcoming efuse projects. By combining Sideqik's intelligence with efuse's media ecosystem, brands will gain unparalleled access to high-impact marketing opportunities in the gaming and esports space.","length":386,"tagName":"p"},{"type":"text","content":""At GameSquare, we are always looking for ways to push the creator economy forward with smarter, data-driven solutions," said Justin Kenna, CEO of GameSquare Holdings. "This partnership bet...

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