Functional Brands Inc. Enters Strategic Partnership with partnrup.ai to Accelerate Growth of Tru2u.health

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[{"type":"text","content":"Lake Oswego, Oregon--(Newsfile Corp. - April 22, 2026) - Functional Brands Inc. (NASDAQ: MEHA), a leading innovator in wellness and performance products, today announced a strategic technology partnership with partnrup.ai, a next-generation artificial intelligence platform purpose-built to support and improve partner-driven customer acquisition. The partnership will deploy partnrup.ai's full technology stack on behalf of Tru2u.health, a digital health platform dedicated to helping individuals achieve their health goals through medication-based treatment, clean supplementation and clinically guided wellness solutions.\nThe integration of partnrup.ai's AI platform represents an important step in scaling Tru2u.health's partner marketing efforts. Tru2u.health connects consumers with personalized health solutions, trusted wellness products (including nutraceuticals, peptides and GLP-1's) and vetted health providers — Partnrup.ai's platform enables continuous AI-powered partner discovery, real-time traffic evaluation, and measurement across campaigns, helping the team better understand and refine how they reach relevant audiences — Functional Brands Inc. expects to materially improve the platform's cost-per-acquisition and revenue-per-visitor metrics.\n\"This strategic partnership directly supports our mission to build scalable, profitable health and wellness assets,\" said Eric Gripentrog, CEO of Functional Brands Inc. \"Partnrup.ai gives Tru2u.health the AI infrastructure to grow traffic intelligently — attracting consumers who are genuinely seeking what we offer — and that precision should translate directly into revenue and long-term platform value for our shareholders.\"\nThe Tru2u.health platform was designed around the principle that every individual's health journey is unique and personal. That mission demands that acquisition channels deliver consumers who are authentically aligned with the platform's offerings. Partnrup.ai's proprietary matching algorithms and behavioral scoring models ensure that partner-driven traffic is evaluated using intent-based signals to help improve alignment between content, creators and audience engagements.\nUnder the terms of the partnership, partnrup.ai will serve as the primary AI-powered partner technology provider for Tru2u.health's marketing and partner programs. The integration is expected...

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