Business
TUBI TURNS PASSION INTO PERFORMANCE AT IAB NEWFRONT
Announces New Interactive Ad Formats Including Scene Sense, Interactive Pause Ads and Connected ConversionsUnveils Strategic Partnerships with Amazon for
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[{"type":"text","content":"Announces New Interactive Ad Formats Including Scene Sense, Interactive Pause Ads and Connected ConversionsUnveils Strategic Partnerships with Amazon for Scaled Precision and Performance, and InMarket and Kochava for Outcome MeasurementAnnounces Exclusive Sports Culture Content with Creators Deestroying and Jesser; Plus Tubi Originals GAME ON and REMEMBER MEHighlights Recent Announcements with Apple TV, TikTok and Nielsen and the Upcoming FIFA World CupTM FOX Hub on TubiNEW YORK, March 24, 2026 /PRNewswire/ -- Tubi (www.tubitv.com), Fox Corporation's (NASDAQ: FOXA, FOX) free streaming service, today made a series of product, partnership and Original programming announcements during 'Tubitopia: An Advertiser's Paradise,' at IAB NewFronts in New York, hosted by Tiffany Haddish. Tubi leads free on-demand streaming by turning fandom into strong performance for advertisers, with full-funnel measurement and outcomes tied to business results. With over 100 million monthly active users streaming a billion hours a month, Tubi offers premium original content, creator-led stories and innovative ad products for brands seeking young and incremental audiences. \"The future of entertainment is built on fan passion. As the second largest Free AVOD platform and the growing home for Gen Z, Tubi is the only streamer built from the ground up to turn passion into performance for advertisers,\" said Anjali Sud, CEO of Tubi. \"With massive scale, original and exclusive programming on the pulse of culture, and industry-leading investments in ad tech, precision and measurement, we are helping advertisers achieve greater reach, relevance and efficiency at a time when they need it most.\"Tubi continues to expand ad tech investments, formats and partnerships to drive stronger advertiser outcomes. In addition, Tubi continues to invest in Gen Z–focused and sports culture original programming, creating new opportunities for brands to align with highly engaged audiences. With 100% addressable inventory, 95% on-demand viewing and more time spent viewing than broadcast and cable, Tubi uniquely helps brands engage fans and drive action.NEW INTERACTIVE AD FORMATS:Scene Sense: A new ad format that enhances the pause moment with an interactive overlay that surfaces relevant details about what a viewer is watching including casting, soundtrack, trivia, and more. Expa...