New Ads Show That in a World of Misleading Names, Hotels.com Is Refreshingly Literal

 Hotels.com Unveils New Brand Platform and Visual Identity, Including a Refreshed Logo

DALLAS--(BUSINESS WIRE)-- Hotels.com is embracing the power of truth in advertising with the launch of its new brand platform, “It’s All in the Name,” proving that while plenty of things in life aren't what they sound like, its name isn’t one of them. The brand is also rolling out a refreshed visual identity including new colors, fonts, and modernized “H” logo. Together, these updates bring to life Hotels.com’s purpose to be simply the best way to hotel.

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