Business

ESAF Small Finance Bank Selects SugarCRM to Power Customer Relationship Management and Digital Banking for Over 9 Million Indian Customers

THRISSUR, KERALA, India, July 31, 2025--ESAF Small Finance Bank (ESAF SFB) has selected SugarCRM as a key technology partner to support its digital transformation as part of ESAF Bank’s multi-year StratoNeXt initiative. ESAF Bank will use the platform to deliver a more connected, modern banking experience to its more than 9 million customers.

articleEsaf Small Finance Bank LimitedJuly 30, 20253/company/esaf-small-finance-bank/news/esaf-small-finance-bank-selects-sugarcrm-to-power-customer-relationship-management-and-digital-banking-for-over-9-million-indian-customers
ESAF Small Finance Bank Selects SugarCRM to Power Customer Relationship Management and Digital Banking for Over 9 Million Indian Customers

About this update from Esaf Small Finance Bank Limited

[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":1024,"height":512,"url":"https://media.zenfs.com/en/business-wire.com/8c7b4eee1a8d639697efa7a6db3c4a37"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/Emw4QwUaUIKv870Bi.Xt3w--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTQ4MDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/8c7b4eee1a8d639697efa7a6db3c4a37","width":960,"height":480},"lightbox":{"url":"https://s.yimg.com/ny/api/res/1.2/R4m6Pji2By6Mt5GaSiSzAA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTIwNDg7aD0xMDI0O2NmPXdlYnA-/https://media.zenfs.com/en/business-wire.com/8c7b4eee1a8d639697efa7a6db3c4a37","width":1024,"height":512}},"lazy":false},{"type":"text","content":"Sugar will integrate with more than 15 different systems, serving as the unified customer experience engine for ESAF Bank’s modernization of banking for the digital era","length":168,"tagName":"p","attribs":{}},{"type":"text","content":"THRISSUR, KERALA, India, July 31, 2025--(BUSINESS WIRE)--ESAF Small Finance Bank (ESAF SFB) has selected SugarCRM as a key technology partner to support its digital transformation as part of ESAF Bank’s multi-year StratoNeXt initiative. ESAF Bank will use the platform to deliver a more connected, modern banking experience to its more than 9 million customers.","length":361,"tagName":"p"},{"type":"text","content":"With 787 branches across India’s 26 States, ESAF Bank is modernizing its core systems to enhance service delivery, ensure compliance with evolving regulations, and move toward fully digital, data-driven operations.","length":214,"tagName":"p"},{"type":"text","content":"Sugar will be the central engine for ESAF Bank’s unified customer experience strategy, supporting real-time engagement, deep personalization and seamless service across all touchpoints – delivering a single source of truth across departments and systems for real-time visibility into every customer relationship.","length":312,"tagName":"p"},{"type":"text","content":"The platform will integrate with over 15 internal systems, including core banking, loan origination, digital onboarding, contact center, and marketing tools. By bringing together sales and service, ESAF Bank can better manage customer inquiries and leads – whether they come from a branch, website, call center, or mobile app – result...

More updates from Esaf Small Finance Bank Limited

ESAF Small Finance BankReserve Bank of IndiaSugarCRMdigital transformationcustomer experiencecustomerscustomer relationship