Business
Vertiqal Studios Announces Binding LOI to Acquire Omnia Media and Luminosity from Enthusiast Gaming
Toronto, Ontario--(Newsfile Corp. - August 19, 2025) - Vertiqal Studios Corp. (TSX: VRTS) (FSE: 9PY0) ("Vertiqal" or the "Company") — Vertiqal, a leading digital-channel network and video and content production studio, as well as the owners of North America's largest gaming and lifestyle network on social media, today announced an expansion of its platform reach, direct media capabilities, and revenue potential with the planned acquisition of Omnia (YouTube) and Luminosity (Twitch) from Enthusia
About this update from Enthusiast Gaming Holdings Inc
[{"type":"text","content":"Toronto, Ontario--(Newsfile Corp. - August 19, 2025) - Vertiqal Studios Corp. (TSX: VRTS) (FSE: 9PY0) ("Vertiqal" or the "Company") — Vertiqal, a leading digital-channel network and video and content production studio, as well as the owners of North America's largest gaming and lifestyle network on social media, today announced an expansion of its platform reach, direct media capabilities, and revenue potential with the planned acquisition of Omnia (YouTube) and Luminosity (Twitch) from Enthusiast Gaming Holdings Inc. This is a significant step in Vertiqal's growth journey to date and represents immense value for Vertiqal shareholders.","length":676,"tagName":"p"},{"type":"text","content":"By bringing together Omnia's deep YouTube network and Luminosity's premier presence on Twitch — the two dominant platforms for long-form and live-stream content — Vertiqal instantly gains industry-leading scale and diversification across every major social and video platform: TikTok, Snapchat, Instagram, YouTube, and Twitch.","length":339,"tagName":"p"},{"type":"text","content":"The move unlocks entirely new revenue streams, most notably the ability to offer programmatic guaranteed inventory, a premium media buying option that advertisers and agencies have been actively requesting from Vertiqal. Combined with Vertiqal's existing strength in direct-sold campaigns and high-margin programmatic revenue, the acquisition strengthens the Company's ability to meet advertisers wherever they want to buy and however they want to execute campaigns.","length":474,"tagName":"p"},{"type":"text","content":"In addition to programmatic guaranteed revenue, the acquisition introduces a dedicated creator marketing revenue stream through Omnia's extensive YouTube creator network. This capability allows Vertiqal to offer brands authentic, creator-led integrations alongside scaled media buys, giving advertisers a full-funnel solution that combines the power of influencer marketing with the efficiency of programmatic delivery. The combination of creator-led campaigns and programmatic guaranteed inventory positions Vertiqal as a unique partner to agencies and brands, capable of delivering both storytelling and measurable performance at scale across multiple platforms.","length":668,"tagName":"p"},{"type":"text",...