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Feed the Dream: Empire Company Limited inspires Canadians to cheer on Team Canada at the Paris 2024 Olympic and Paralympic Games
Feed the Dream: Empire Company Limited inspires Canadians to cheer on Team Canada at the Paris 20...
About this update from Empire Co Ltd Class A
[{"type":"text","content":"\n \n \n \n Feed the Dream: Empire Company Limited inspires Canadians to cheer on Team Canada at the Paris 2024 Olympic and Paralympic Games\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n 'Feed the Dream' celebrates the friends, families, and hometowns who nourish the hearts and dreams of Team Canada\n \n \n \n \n \n STELLARTON, NS\n \n \n ,\n \n \n May 2, 2024\n \n \n /CNW/ - Today, Empire Company Limited (\"Empire\" or the \"Company\") (TSX: EMP.A), the Official Grocer of Team Canada, is proud to launch its\n \n Feed the Dream\n \n campaign to celebrate the\n \n Paris\n \n 2024 Olympic and Paralympic Games.\n \n \n \n \n \n \n \n \n \n The\n \n Paris\n \n 2024 Olympic and Paralympic Games are powerful unifying events for local communities in\n \n Canada\n \n and the\n \n Feed the Dream\n \n campaign will serve as a connector between Sobeys, IGA, Safeway, Foodland, Thrifty Foods and Voilà customers, ensuring Team Canada athletes feel support from across the country leading up to and throughout the Games.\n \n \n This year, Empire has unveiled a\n \n Feed the Dream\n \n lunchbox as the centerpiece of its campaign. Drawing inspiration from heartfelt childhood moments of finding surprise notes of encouragement packed in lunches, fans across\n \n Canada\n \n will be able to send their own personal messages of support to Team Canada athletes via\n \n \n FeedtheDream.ca\n \n .\n \n The\n \n Feed the Dream\n \n lunchbox is a unique way to remind Team Canada that their friends, families, hometown communities, and country are all cheering them on.\n \n \n \n Feed the Dream\n \n will come to life for Canadians through an emotive campaign, centered on the idea of loving notes left in a child's lunchbox:\n \n \n \n Emotionally stirring\n \n Feed the Dream\n \n film spots and dynamic Team Canada athlete imagery.\n \n \n A media partnership with CBC, bringing Olympics and Paralympics coverage to Canadians, including special dedicated content with athletes and their families from Canada Olympic Ho...