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Feed The Dream: Empire Company Limited celebrates the supporters behind every Team Canada athlete's dream at the Milano Cortina 2026 Olympic and Paralympic Winter Games
Feed The Dream: Empire Company Limited celebrates the supporters behind every Team Canada athlete...
About this update from Empire Co Ltd Class A
[{"type":"text","content":"\n\n\nFeed The Dream: Empire Company Limited celebrates the supporters behind every Team Canada athlete's dream at the Milano Cortina 2026 Olympic and Paralympic Winter Games\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\nCanada NewsWire\n\n\nThe Official Grocer of Team Canada celebrates the families and communities who feed every athlete's dream. \nSTELLARTON, NS, Jan. 8, 2026 /CNW/ - Today, Empire Company Limited (\"Empire\" or the \"Company\") (TSX: EMP.A), the Official Grocer of Team Canada, proudly unveils its Feed The Dream campaign, which celebrates Canadian pride, Team Canada athletes, their families and communities at the 2026 Milano Cortina Olympic and Paralympic Winter Games.\n\n\n\n\n\n\n\nThrough Feed The Dream, Empire's family of brands – Sobeys, IGA, Safeway, Foodland, Thrifty Foods, Farm Boy, and Voilà – will unite communities from coast to coast to cheer on Team Canada and celebrate the powerful connection between food, family and sport.\nAs Canada's Family Grocery Store, we have stood behind Canadians and their dreams since 1907. This year, Empire's Feed The Dream campaign will come to life by celebrating the people who stand behind every athlete's journey: their friends, families, and communities. In addition to supporting our athletes, the campaign also reflects the powerful rise in Canadian pride and will seek to unite the country and Feed The Dream of a nation. Canadians will experience the campaign through:\nAthlete Content: Inspiring short films and striking Team Sobeys athlete imagery that highlight the vital role nourishing support through food, people, and communities plays in the journey to the Milano Cortina Winter Games.Community Mobile Food Experience: A visit from the Feed The Dream Mobile Food Experience Trailer to Pictou County, Nova Scotia, featuring food sampling, giveaways and other activities to engage the local community.CBC Partnership: Custom Olympic and Paralympic coverage, in partnership with CBC, where Canadians can experience the excitement of Team Canada's jour...