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Empire launches "Feed the Dream" movement to support and celebrate Team Canada on the road to the Tokyo Olympic Games
Empire launches "Feed the Dream" movement to support and celebrate Team Canada on the roa...

About this update from Empire Co Ltd Class A
[{"type":"text","content":"\n \n \n \n Empire launches \"Feed the Dream\" movement to support and celebrate Team Canada on the road to the Tokyo Olympic Games\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n Empire's family of banners and teammates come together from coast-to-coast\n \n to celebrate the emotional connection between family, food and sport\n \n \n \n \n STELLARTON, NS\n \n ,\n \n May 5, 2021\n \n /CNW/ - Today, Empire Company Limited (\"Empire\" or the \"Company\") (TSX: EMP.A), the first-ever Official Grocer of Team Canada proudly launches the \"Feed the Dream\" movement. Recognizing the tremendous support Canadian athletes need to compete on the world stage, Empire has embraced this opportunity to support, celebrate, nourish and stand behind Team Canada.\n \n \n \n \n \n \n \n \n \n Sobeys, IGA, Safeway, Foodland, Thrifty Foods and Voilà customers and teammates will have the opportunity to join the \"Feed the Dream\" movement in many unique ways in the months leading up to the Tokyo Olympic Games in July.\n \n \n \"Our store teams are thrilled to cheer on Team Canada as we ramp up to the Games in\n \n Tokyo\n \n ,\" said\n \n Sandra Sanderson\n \n , SVP, Marketing, Empire. \"Over the last 14 months, many Canadians have been spending more time at home with their families, having meals together. At Empire, we believe there is a powerful connection between family, food and sport that unites Canadians. Our partnership with the Canadian Olympic Committee helps us bring that connection to life. To further extend our partnership with the Canadian Olympic Committee, we will also do our part to feed the dream, donating 'athlete grocery cards' to support Olympic qualified athletes. Many athletes rely on a community of support to nurture their success and we are proud to be a part of this community for Team Canada!\"\n \n \n Empire will provide grocery cards to qualified athletes to redeem for nutritious food at any of Empire's banner brands, including Sobeys, IGA, Safeway, Foodland and Thrifty Foods. \"Feed th...