Business
Empire Company Limited rolls out Scene+ loyalty program in Thrifty Foods
Empire Company Limited rolls out Scene+ loyalty program in Thrifty Foods Canada NewsWir...
About this update from Empire Co Ltd Class A
[{"type":"text","content":"\n \n \n \n Empire Company Limited rolls out Scene+ loyalty program in Thrifty Foods\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n \n Empire's\n \n Canada\n \n -wide rollout of Scene+ is now officially coast-to-coast\n \n \n \n \n \n \n STELLARTON, NS\n \n \n ,\n \n \n March 23, 2023\n \n \n /CNW/ - Following successful Scene+ launches at the company's\n \n Atlantic Canada\n \n ,\n \n Ontario\n \n , and\n \n Western Canada\n \n stores, Empire Company Limited (\"Empire\" or the \"Company\") (TSX: EMP.A) is now introducing the Scene+ loyalty program in Thrifty Foods in B.C. The rollout of Scene+ in the Thrifty Foods stores in B.C. coincides with the introduction of Scene+ in the\n \n Quebec\n \n market and caps off the Scene+ introduction across\n \n Canada\n \n .\n \n \n \n \n \n \n \n \n \n Empire became a co-owner of Scene+ in\n \n June 2022\n \n , along with Scotiabank and Cineplex. The three iconic brands have transformed Scene+ into the country's preeminent lifestyle loyalty program, enabling members to earn and redeem points on groceries and across a broad spectrum of partners. Empire introduced Scene+ to customers in\n \n Atlantic Canada\n \n in August, followed by\n \n British Columbia\n \n ,\n \n Alberta\n \n ,\n \n Saskatchewan\n \n and\n \n Manitoba\n \n in September and\n \n Ontario\n \n in November.\n \n \n \"Introducing Scene+ to our stores in Thrifty Foods in B.C. and the\n \n Quebec\n \n banners marks the fourth phase of our successful loyalty program rollout across\n \n Canada\n \n . We couldn't be happier with the enthusiastic customer response we have seen in\n \n Atlantic Canada\n \n ,\n \n Western Canada\n \n , and\n \n Ontario\n \n ,\" said\n \n Sandra Sanderson\n \n , Senior Vice President of Marketing. \"Our Empire customers love all of the ways they are able to earn and redeem points every day with Scene+, on groceries and so much more. We are thrilled to bring our Thrifty Foods customers all the incredible value this loyalty program has to offer — and they can stay tuned for news of special re...