Business
Else Unveils Favorable Results from a Broad U.S. Consumer Research Study, Including Strong Purchase Intent
VANCOUVER, BRITISH COLUMBIA / ACCESSWIRE / January 27, 2020 / ELSE NUTRITION HOLDINGS INC. ...
About this update from Else Nutrition Holdings Inc
[{"type":"text","content":"Else Unveils Favorable Results from a Broad U.S. Consumer Research Study, Including Strong Purchase IntentVANCOUVER, BRITISH COLUMBIA / ACCESSWIRE / January 27, 2020 / ELSE NUTRITION HOLDINGS INC. (TSX-V:BABY)(OTCQB:BABYF) (\"Else Nutrition\", \"Else\" or the \"Company\"), a developer of a real alternative to dairy-based infant nutrition, is pleased to announce the following updates to shareholders.Key HighlightsA U.S. Market Research Study of 1,858 statistically significant potential customers shows very favorable results82% of respondents indicating a favorable view of the Else product conceptOver 60% Purchase Intent of Else baby formula products.Else Nutrition concluded a comprehensive U.S. customer study, conducted by Wizer, a leading market research provider. The study assessed the perceptions, needs and behavior of parents/caregivers regarding their children's nutrition, and their response to Else Nutrition product concept. The web-based survey of over 1,858 prospective customers (who are the primary decision makers regarding household grocery purchases) spanned 13 major U.S. metropolitan areas, including NYC, Los Angeles, Chicago, Boston, Washington D.C., Philadelphia, Miami, San Francisco, San Diego, Seattle, and Portland OR. All surveyed have a child between the ages of 3 months to 3 years of age.The key findings showed that:Over 82% (Top 2 boxes) of respondents react favorably to the Else brand concept.Over 60% (Top 2 boxes) of respondents indicated positive Purchase Intent for Else's baby formula products.Both metrics show significant favorability compared to benchmarks for consumer goods products.Additionally, the study confirmed that 40% of current U.S. infant nutrition consumers buy a specialty formulation (i.e. medical/prescribed milk formula, soy-based formula, or sensitive milk formula) for their children. Else Nutrition's baby formula is the only non-dairy non-soy veritable alternative for this massive, US$2 billion U.S. specialty formula market.1\"These findings are very encouraging as we introduce our product to the U.S. market this year. Additionally, these data points truly signal a shift in the market toward healthy, plant-based, clean label products for babies and children,\" stated Ms. Hamutal Yitzhak, CEO and Co-Founder of Else Nutrition.\"It's clear that there's a real need for an alternative. We've no...