Business
Else to launch product rollout to "Big Y" stores in April
Else to launch product rollout to "Big Y" stores in April Canada NewsWire ...
About this update from Else Nutrition Holdings Inc
[{"type":"text","content":"\n \n \n \n Else to launch product rollout to \"Big Y\" stores in April\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n VANCOUVER, BC\n \n ,\n \n April 7, 2021\n \n /CNW/ -\n \n ELSE NUTRITION HOLDINGS INC.\n \n (TSXV: BABY) (OTCQX: BABYF) (FSE: 0YL)\n \n (\"Else\"\n \n or the\n \n \"Company\")\n \n \n \n the Plant-Based baby, toddler and children nutrition\n \n company\n \n , announces that it will begin its Northeast rollout by mid\n \n April 2021\n \n , through \"Big Y\" World Class Markets, out of\n \n Springfield Massachusetts\n \n . Else's Plant-Based Nutrition for Toddlers will be available for purchase in all 71 Big Y grocery stores.\n \n \n \n \n \n \n \n \n \n \"Launching with Big Y represents another exciting milestone for Else,\" said\n \n Hamutal Yitzhak\n \n , Else CEO and Co-Founder. \"The northeast population size is paramount to the growth of our brand. Big Y's large-format shelves and health-minded shoppers represent an opening into the progressive New England customer-base. We are eager to bring real, whole food-based, clean label solutions to families in this region,\" she added.\n \n \n \n About Big Y\n \n \n \n Big Y is one of the largest independently owned supermarket chains in\n \n New England\n \n , and it employs over 12,000 people. In 2020 Big Y was the 210th-largest private company in the\n \n \n United States\n \n \n , according to that year's\n \n Forbes\n \n magazine \"500 Largest Private Companies\" list. As of\n \n October 2020\n \n , Big Y operates 71 supermarkets in\n \n Massachusetts\n \n and\n \n Connecticut\n \n ;\n \n \n [1]\n \n \n [3]\n \n \n many of which are located in the metropolitan areas of\n \n \n Springfield\n \n \n ,\n \n \n Worcester\n \n \n ,\n \n \n Greater Boston\n \n \n , and\n \n \n Hartford\n \n \n . In addition to its traditional supermarkets, Big Y owns and operates two specialty markets: Table & Vine, a large specialty liquor and wine store in\n \n \n West Springfield\n \n \n ; and the Fresh Acres Market, a concept mixing an open-air-styl...