Business
Else Nutrition Holdings Inc. Engages the Sawtooth Group for Branding & Bolsters Advisory Board
VANCOUVER, BC / ACCESSWIRE / December 19, 2019 / ELSE NUTRITION HOLDINGS INC . (TSXV: BABY...
About this update from Else Nutrition Holdings Inc
[{"type":"text","content":"Else Nutrition Holdings Inc. Engages the Sawtooth Group for Branding & Bolsters Advisory BoardVANCOUVER, BC / ACCESSWIRE / December 19, 2019 / ELSE NUTRITION HOLDINGS INC. (TSXV: BABY)(OTCQB:BABYF) (\"Else\" or the \"Company\"), a developer of a real alternative to dairy-based infant nutrition, is pleased to announce the following updates to shareholders.Key HighlightsElse Nutrition has engaged an independent, full-service agency, The Sawtooth Group of Red Bank, New Jersey, for branding strategy and creative asset development. Sawtooth brings years of expertise specializing in the food and better-for-you brand sectors.The company signs Katie Kaswell, former VP of Marketing for Plum Organics baby food, as the latest addition to its Advisory Board. She brings extensive U.S.-focused infant nutrition experience, adding to Else Nutrition's already infant nutrition expert team.Branding & Strategic Marketing Agency SelectedElse Nutrition Holdings Inc. has engaged and commenced strategic brand development and creative work with The Sawtooth Group, an independent agency based in Red Bank, New Jersey. With an impressive client roster including McCormick, Finlandia, and Explore Cuisine, Sawtooth brings over 3 decades of progressive branding experience to the engagement. The Sawtooth Group holds years of progressive experience in food brands and better-for-you brands.\"Having a deeply seasoned food and consumer goods partner on board as part of our efforts is instrumental. They've proven their prowess helping various startups to scale impressively. They simply get today's health-conscious consumer, and can help Else express its clean label offering to consumers. Their involvement will be catalytic as we launch and grow in the North American market,\" remarked Hamutal Yitzhak, CEO and Co-Founder of Else Nutrition.The work scope spans: branding strategy, brand visual identity, creation of brand assets including website development, digital and social media creatives.President & CEO of The Sawtooth Group, Kristi Bridges stated, \"We are beyond thrilled to be working with Else Nutrition to bring to life their mission to provide a plant-based baby nutrition to a wanting market. As an agency with a management team of mom's with young children, who also have deep expertise in the health and wellness market, we believe parents deserve to ha...