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Else Nutrition Commences First phase of Full-Scale Marketing Campaign for Launch of New Toddler Nutrition Product
VANCOUVER, BC / ACCESSWIRE / August 27, 2020 / ELSE NUTRITION HOLDINGS INC. (TSXV:BABY) (O...
About this update from Else Nutrition Holdings Inc
[{"type":"text","content":"Else Nutrition Commences First phase of Full-Scale Marketing Campaign for Launch of New Toddler Nutrition ProductVANCOUVER, BC / ACCESSWIRE / August 27, 2020 / ELSE NUTRITION HOLDINGS INC. (TSXV:BABY)(OTCQX:BABYF)(FSE:0YL) (\"Else\" or the \"Company\"), a developer of plant-based alternatives to dairy-based baby nutrition, is pleased to announce the launch of it's first phase of the marketing campaign behind the North American Launch of its Plant-based Complete Nutrition product for Toddlers.Else has engaged with nearly 50 key influencers (covering social channels: Instagram, Facebook, and blogs), with a combined social media following of over 3.5 million followers / fans. The influencers have been handpicked for their enthusiastic following in the mommy/parenting, vegan, healthy-eating, and baby food communities. The influencers will engage with their respective audience by posting branded partner content videos and photography of their children using Else Toddler Nutrition throughout the duration of the influencer campaign. Additionally, the Company has recently signed Ms. Hilaria Baldwin (@hilariabladwin) to a 6-month branded content partnership, which includes high profile media appearances.Furthermore, Else has partnered with 2 significant online communities, to further amplify awareness and reach to encourage trial size orders of its new, Plant-based Complete Nutrition for Toddlers. The Company has partnered with mindbodygreen (MBG), the leading U.S. health and wellness community, which has an aggregate audience of over 27 million people. Else will be featured on paid podcast spots, as well as on MBG's website and newsletter, as a branded partner throughout September. Else Nutrition is also ramping up sampling efforts of the Toddler Nutrition product to over 6,000 moms in key cities across the U.S., via a partnership with the Moms Meet network of mothers.In addition to the influencers and online community engagement Else has signed Dr. Jennifer Trachtenberg M.D. \"Dr. Jen\" as she is known to her patients, is a Board Certified Pediatrician, nationally-renowned parenting expert, author, and mother of 3. She is also Assistant Clinical Professor of Pediatrics at Thelcahn School of Medicine at Mount Sinai, and is hailed as \"Dr. Mom\" by Dr. Mehmet Oz. Dr. Trachtenberg will create branded partner content for Else for distribut...