Business
Bluecore Deepens Transparent ID Network Through Strategic Partnership with dentsu
Bluecore, a retail shopper identification and customer movement technology, today announced a strategic deepening of its Transparent ID Network through a partnership with dentsu, integrating its identity graph to deliver greater identity coverage for enterprise retailers. The enhanced solution maintains Bluecore's privacy-first design while significantly expanding retailers' ability to identify and engage shoppers across their digital properties.
About this update from Dentsu Group Inc.
[{"type":"text","content":"Integration with dentsu Delivers 20-50% Lift in ID Rates, Enabling Enterprise Retailers to Identify More Shoppers While Maintaining Privacy-First Approach","length":154,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK, Feb. 12, 2026 /PRNewswire/ -- Bluecore, a retail shopper identification and customer movement technology, today announced a strategic deepening of its Transparent ID Network through a partnership with dentsu, integrating its identity graph to deliver greater identity coverage for enterprise retailers. The enhanced solution maintains Bluecore's privacy-first design while significantly expanding retailers' ability to identify and engage shoppers across their digital properties.","length":503,"tagName":"p"},{"type":"image","alt":"Bluecore","displaySize":"","headline":null,"caption":"Bluecore","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":67,"url":"https://media.zenfs.com/en/prnewswire.com/55266c19119f60c198b583169d1103f5"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/iIHQDwj7VGrsxiHBlyiS7A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTExODtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/55266c19119f60c198b583169d1103f5","width":400,"height":67}},"href":"https://mma.prnewswire.com/media/2903159/Bluecore_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"With dentsu's identity graph now serving as a core component of Bluecore's Transparent ID Network, retailers can achieve higher identification rates across more traffic while keeping their customer data protected and siloed from other brands. Unlike traditional cooperative data arrangements, Bluecore's approach enables retailers to benefit from a scaled identity network without sharing proprietary customer information with competing retail brands.","length":463,"tagName":"p"},{"type":"text","content":""Identity is the foundation of personalized retail experiences, and retailers need solutions that expand their reach without compromising customer trust," said Fayez Mohamood, CEO of Bluecore. "By integrating dentsu's identity graph into our Transparent ID Network, we're giving enterprise retailers the best of both worlds with dramatically improved identification rates and the predictable, transparent performance they need to drive revenue, all whil...