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Tyson Fury, The Gypsy King, Joins Datavault AI as International Spokesperson to Champion Athlete Data Monetization
Tyson Fury, The Gypsy King, Joins Datavault AI as International Spokesperson to Champion Athlete Data Monetization

About this update from Datavault Ai Inc.
[{"type":"text","content":"Forbes' Third Highest-Paid Athlete in the World Brings Global Platform to Datavault AI's Sports Illustrated Exchange and NIL Monetization Initiative PHILADELPHIA, PA / ACCESS Newswire / May 18, 2026 / Datavault AI Inc. (\"Datavault AI\" or the \"Company\") (NASDAQ:DVLT), a provider of data monetization, credentialing, digital engagement, and real-world asset (‘RWA') tokenization technologies, today announced that two-time world heavyweight champion Tyson Fury has signed on as International Spokesperson for Datavault AI a deal brokered by Nick Hunter of P11.Ranked No. 3 on Forbes' 2025 list of the world's highest-paid athletes with $146 million in estimated earnings (Forbes 2025), Fury brings global star power, and a uniquely personal understanding of what it means to own, protect, and capitalize on a name, to Datavault AI's mission of empowering individuals and organizations to monetize their data and digital assets. Known worldwide as \"The Gypsy King,\" his appointment immediately precedes the launch of the Sports Illustrated Exchange, Datavault AI's solution designed to address the Name, Image, and Likeness (NIL) monetization challenges facing athletes, influencers, and rights holders across professional and collegiate sports.\"We have the utmost respect for Tyson Fury, not only as one of the greatest heavyweight champions of all time, but as a resilient warrior whose strength and authenticity make him the perfect partner for the battles ahead. Raising global awareness for Name, Image, and Likeness monetization, while confronting the critical importance of cyber security in the face of the coming quantum leap, are among the toughest challenges companies encounter today. Tyson Fury is strong enough to confront these head-on alongside Datavault AI's Quantum Secure Data Monetization platform, and his involvement will accelerate awareness of our AI-powered solutions, including the Information Data Exchange® (IDE), which securely attaches real-world assets to immutable metadata for responsible monetization. The Sports Illustrated Exchange will transform how athletes capitalize on their NIL rights, and having Fury as our international face underscores the scale and legitimacy of this initiative,\" said Nathaniel T. Bradley, CEO of Datavault AI.Fury, whose larger-than-life personality and crossover appeal have captivated audiences b...