Business
Datavault AI Announces Agreement with Sports Illustrated in Connection with The Development of a Proprietary, Sports-Focused Digital Asset Exchange Platform
PHILADELPHIA, PENNSYLVANIA / ACCESS Newswire / January 28, 2026 / Datavault AI Inc. ("Datavault AI" or the "Company") (NASDAQ:DVLT), a provider of data
About this update from Datavault Ai Inc.
[{"type":"text","content":"PHILADELPHIA, PENNSYLVANIA / ACCESS Newswire / January 28, 2026 / Datavault AI Inc. (\"Datavault AI\" or the \"Company\") (NASDAQ:DVLT), a provider of data monetization, credentialing, digital engagement, and real‑world asset (\"RWA\") tokenization technologies, today announced an agreement with iconic sports media brand Sports Illustrated. Under the agreement, Sports Illustrated, Datavault AI and its other partners will explore a potential collaboration for the development of a digital asset exchange focused on unlocking value around athlete name, image and likeness (\"NIL\"), powered by Datavault AI's proprietary technology (the \"Platform\"). Over the coming months, Datavault AI and Sports Illustrated will explore expanding the partnership into a definitive brand license with the goal of a commercial launch of the Platform during the second half of 2026.This alliance unites Datavault AI's cutting-edge, quantum-secure technology platform with Sports Illustrated's significant reach and unmatched influence at the intersection of sports and culture throughout its 70-year heritage. The Platform will be designed to usher in a new era of transparent, efficient, and globally scalable NIL trading - powered by Datavault AI's patented Data Vault ® , DataScore ® , and DataValue ® AI agents, smart contracts, and the Nasdaq Financial Framework-compatible Information Data Exchange ® (\"IDE\").\"We are excited to partner with Datavault AI on this exploratory venture\" said Michael Sherman, EVP Sports & Media at Authentic Brand Group, which owns the Sports Illustrated brand. \"This development framework allows us to evaluate potential applications of emerging technologies across the evolving NIL landscape. As a favorite of both the athlete and the fan, Sports Illustrated looks forward to bringing the most trusted name in sports to the NIL trading ecosystem.\"\"This partnership with Sports Illustrated marks a significant shift that helps propel us to the forefront of a rapidly expanding global market,\" said Nathaniel Bradley, CEO of Datavault AI. \"Sports Illustrated is synonymous with excellence, passion, and the biggest moments in sports history. With Sports Illustrated in our corner, we intend to create the definitive destination for NIL monetization - unlocking unprecedented value for athletes, agencies, brands, and investors worldwide.\"...