Business
Premium In-Lobby Media Network Coming to 285 Movie Theatres Nationwide in a New Initiative from National CineMedia and Creative Realities
CENTENNIAL, Colo. & LOUISVILLE, Ky., April 13, 2026--National CineMedia (NASDAQ: NCMI) ("NCM"), the leading cinema advertising platform in the U.S. and a leading provider of digital signage, experiential solutions, and media network management, and Creative Realities, Inc. (NASDAQ: CREX) ("CRI"), a leading provider of digital media and AdTech solutions, today announced a new partnership to significantly expand and modernize AMC Theatres’ (NYSE: AMC) in-lobby media footprint across 285 locations
About this update from Creative Realities, Inc.
[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":504,"height":205,"url":"https://media.zenfs.com/en/business-wire.com/9ebc5da67a1cbb8844735c87601911c7"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/8rTsXyH3Qk2ibMgxTFkF0w--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTM5MA--/https://media.zenfs.com/en/business-wire.com/9ebc5da67a1cbb8844735c87601911c7","width":504,"height":205}},"lazy":false},{"type":"text","content":"CENTENNIAL, Colo. & LOUISVILLE, Ky., April 13, 2026--(BUSINESS WIRE)--National CineMedia (NASDAQ: NCMI) ("NCM"), the leading cinema advertising platform in the U.S. and a leading provider of digital signage, experiential solutions, and media network management, and Creative Realities, Inc. (NASDAQ: CREX) ("CRI"), a leading provider of digital media and AdTech solutions, today announced a new partnership to significantly expand and modernize AMC Theatres’ (NYSE: AMC) in-lobby media footprint across 285 locations nationwide.","length":552,"tagName":"p"},{"type":"text","content":"This new initiative will turn the lobby at the participating theaters into a network of digital displays, including multiple 75-inch screens per location, that will deliver high-impact video, brand storytelling, and interactive experiences. These upgrades create a premium video platform that expands opportunities for advertisers to reach audiences both in the auditorium and throughout the entire theater location.","length":416,"tagName":"p"},{"type":"text","content":""Going to the movies is an experience – from the minute you walk in and smell the popcorn to settling into your seat to immerse yourself in a great story," said John Calkins, EVP – Chief Corporate Development Officer, National CineMedia. "By partnering with AMC and Creative Realities, we are enhancing that experience across AMC’s premium footprint, while creating scalable new opportunities for advertisers to connect with moviegoers starting the moment they step into the lobby and continuing until they leave the cinema."","length":545,"tagName":"p"},{"type":"text","content":"The upgraded lobby network is expected to deliver a more dynamic pre-show atmosphere, helping advertisers reach captive, target audiences. The network also complements NCM’s existing on-scree...