Business
Creative Realities Expands Partnership with Target Center to Elevate Fan Experience with Digital Signage Upgrade
Top sports and entertainment arena scores big with winning digital signage solution LOUISVILLE, Ky., Sept. 19, 2023 (GLOBE NEWSWIRE) -- Creative Realities,
About this update from Creative Realities, Inc.
[{"type":"text","content":"Top sports and entertainment arena scores big with winning digital signage solution\nLOUISVILLE, Ky., Sept. 19, 2023 (GLOBE NEWSWIRE) -- Creative Realities, Inc. (NASDAQ: CREX, CREXW), a leading provider of digital signage and place-based media solutions, today announced its partnership with Target Center to transform the fan experience with advanced digital signage technology. Through the partnership, Creative Realities will upgrade the arena’s full IPTV and digital signage platforms, including software, displays and video walls, as well as deliver content creation design and optimization strategy. “Fan engagement is at the heart of everything we do at Target Center, and we’re thrilled to extend our partnership with Creative Realities to take our fan experience to the next level,” said Tom Reller, Sr. Director of Operations, Target Center. “With a deep understanding of our business objectives, Creative Realities will implement the most effective strategies gleaned from their experience with other sports and entertainment venues as we work to more deeply engage fans and build an even more exciting and captivating on-site experience.” Located in the heart of downtown Minneapolis’ vibrant sports and entertainment district, Target Center is home to the NBA’s Minnesota Timberwolves and four-time WNBA world champion Minnesota Lynx. As one of the top arenas in the world with more than one million guests each year, Target Center had the goal of upgrading its entire digital signature infrastructure, using this to increase food and beverage sales along with improving sponsorship monetization throughout the venue. After evaluating many integration partners and software platforms, Target Center – managed by ASM Global – selected Creative Realities due to its consultative approach to guiding technology selection and strategy, as well as its deep experience with top sports and entertainment venues. Creative Realities’ IPTV, Proprietary Digital Menu Board Software platform known as Clarity, and its customer content creation offering features future-proof elements that will drive greater operational efficiencies for the on-site team, support an engaging and fun fan experience, and equip the venue’s sponsorship team with more avenues to drive incremental revenue. With planning currently in progress, Creative Realities and Target Center will def...