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Creative Realities Announces Exclusive Relationship with StairMedia in North America; Earns NBA approval for digital stadium stairs
LOUISVILLE, Ky., Aug. 15, 2023 (GLOBE NEWSWIRE) -- Digital signage leader Creative Realities, Inc. (NASDAQ: CREX, CREXW) announced a two-year exclusive
About this update from Creative Realities, Inc.
[{"type":"text","content":"LOUISVILLE, Ky., Aug. 15, 2023 (GLOBE NEWSWIRE) -- Digital signage leader Creative Realities, Inc. (NASDAQ: CREX, CREXW) announced a two-year exclusive agreement to represent StairMedia – offering LED integrated within stadium stair structures – a specialized product never before deployed in the US. \"When LED debuted as the technology of choice for the ribbon, it forever changed the experience inside the stadium. It is not unusual for a new digital product to launch, but it is rare when a product brings forward a new form factor that can drive an unparalleled impact on game day. We have the capacity to achieve the same cultural impact with this product – starting with the NBA this season,” said Lee Summers, President of Sports and Entertainment at Creative Realities, Inc. “We have previewed this technology to multiple teams and venue operators in an early launch period. The reception and excitement to the product has been overwhelming with respect to its potential to transform the visual impact, energy, and democratization of fan participation from upper decks down to the floor seating inside the arena, as well as the audience watching from home. And we think it’s just the beginning for new revenue-driving, sponsorship opportunities as such,” furthers Summers. CRI’s partner StairMedia has a global patent for a technology to place LED panels within the risers of the steps of live sporting venues. The product first launched in Europe in January 2020 with successfully executed deployments for Etihad Stadium, Wembley Stadium, Guadalajara FC and Santos FC in México, and an ACB Spain Basketball team Vasconia. Discussions to launch in the US began in November 2022 with Creative Realities, whose deep connections with a prominent NBA team assisted in navigating an anticipated initial launch of the product for the 2023 season. “Landing this deal with StairMedia allows us to offer another stunning and strategic placement of digital that is simply breathtaking for fans to experience – and in most cases requires zero cost for the venue, outside of stadium readiness requirements of power and data,” cites Rick Mills, CEO of Creative Realities. “With its powerful ability to garner investment through sponsorship given the products visibility for televised broadcasts, we anticipate this will take stair-activation to new heights,” concludes Mills...