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Biofrontera Inc.’s Leslie Hopkins Named PM360 Trailblazer 2022 Brand Champion for Dermatology
WOBURN, Mass., Aug. 18, 2022 (GLOBE NEWSWIRE) -- Biofrontera Inc. (Nasdaq: BFRI), a biopharmaceutical company specializing in the commercialization of
About this update from Biofrontera Inc.
[{"type":"text","content":"WOBURN, Mass., Aug. 18, 2022 (GLOBE NEWSWIRE) -- Biofrontera Inc. (Nasdaq: BFRI), a biopharmaceutical company specializing in the commercialization of dermatological products, announced today that PM360, a publication for marketing decision makers in the pharmaceutical, biotech, diagnostics and medical device industries, has named Leslie Hopkins, Associate Director of Marketing, as a Trailblazer Brand Champion in the Dermatology category. The Ameluz® marketing campaign, created by Biofrontera Inc. along with Elevate Healthcare, also received nominations for PM360’s “Relaunch/Revitalization of the Year” and “Professional Website/Online Initiative of the Year” awards. “It’s heartening to receive industry recognition of our exceptional marketing work. In a sector that historically has been dominated by entrenched behavior and complacent market leaders, Leslie led the team in the relaunch of the Ameluz campaign, increasing awareness of photodynamic therapy (PDT) as a leading treatment for actinic keratosis (AK) especially among patients with more than 15 AK lesions. She motivated the team to change their thinking of AK treatment and their perception of PDT, and pushed for stronger creative for the campaign to disrupt the market and reinvigorate the brand. Her strategic approach, attention to detail and dedication to her team and our brand resulted in a highly successful relaunch,” stated Erica Monaco, Chief Executive Officer of Biofrontera Inc. Since 2009, the PM360 Trailblazer Awards have recognized outstanding achievement and innovation in healthcare marketing. Each year, nominations are judged by the PM360 Editorial Advisory Board, a distinguished cross-section of industry experts. Brand Champion winners are members of a brand marketing team selected for their ability to stand out in the complex, ever-changing healthcare environment. In particular, judges selected winning entrants for innovation, leadership, ability to communicate, and analytical and organizational skills. “Being named a Trailblazer Brand Champion means so much more than leading your brand to success,” says Anna Stashower, CEO and Publisher of PM360. “Above all else, these professional marketers are champions for improving patient care. Everything they do, every healthcare stakeholder they engage with, every strategy they enact and every channel they explore are ...