Business
Barfresh Introduces 100% Juice Freeze Pops “Pop & Go” to Education Channel for Healthier School Snacking
Product Compliant with USDA’s Reimbursable Meal Programs in America’s Schools Pop & Go Freeze Pops Will be Available for the upcoming 2024-2025 School Year
About this update from Barfresh Food Group Inc.
[{"type":"text","content":"Product Compliant with USDA’s Reimbursable Meal Programs in America’s Schools Pop & Go Freeze Pops Will be Available for the upcoming 2024-2025 School Year LOS ANGELES, July 25, 2024 (GLOBE NEWSWIRE) -- Barfresh Food Group, Inc. (the “Company” or “Barfresh”) (Nasdaq: BRFH), a provider of frozen, ready-to-blend and ready-to-drink beverages, announced the launch of its new 100% juice freeze pops, “Pop & Go”™, set to be offered to school nutrition programs across the country. This innovative product aims to provide students with healthier options throughout the school day. Pop & Go™ was created with a commitment to nutrition and quality, containing a half-cup of fruit juice, no added sugars, no preservatives, artificial flavors or colors, and available in five delicious flavors Barfresh’s new Pop & Go freeze pops are compliant with USDA reimbursable meal programs and Smart Snack compliant. This new product line will initially target lunch menus in Schools across the country which can be up to five times more in volume than the breakfast menu where its current Twist & Go products are offered. These new items also complement the Company’s existing school offerings, including 1:1 bulk easy pour, 5:1 juice concentrates, and Twist & Go products. While these established products primarily target the breakfast menu, Pop & Go™ extends the Company’s reach into different meal day parts, providing nutritious options for breakfast, lunch and after-school programs. Riccardo Delle Coste, the Company's CEO stated, \"We are very excited to introduce Pop & Go™ to our product lineup and strengthen our position in the education channel by offering healthier options throughout the school day. With our recent expansion in product capacity, we’re now fully equipped to supply our diverse portfolio of products to meet the growing demand in this important sales channel. While we’re initially focusing on schools, we see a clear path for Pop & Go™ to expand into other foodservice and retail channels in the future, further broadening our market reach. We are excited about the enormous opportunity to increase our menu placements with our existing customers and new customers with multiple products at different times of the day. Our recent enhancements - including expanded production capacity, key senior hires, increased customer acquisition, and a more diverse ...