Business
Barfresh Begins Selling “Pop & Go” 100% Juice Freeze Pops and Confirms Record Third Quarter Revenue
Company Starts Generating Revenue from Pop & Go in Fourth Quarter 2024 Preliminary Figures Indicate Record Quarterly Revenue of over $3.6 Million in Third
About this update from Barfresh Food Group Inc.
[{"type":"text","content":"Company Starts Generating Revenue from Pop & Go in Fourth Quarter 2024 Preliminary Figures Indicate Record Quarterly Revenue of over $3.6 Million in Third Quarter 2024 without any sales from the new Pop & Go Offering Company Continues to Expect to Achieve Record Annual Revenue in Fiscal Year 2024 and Year-over-Year Margin Improvement LOS ANGELES, Oct. 07, 2024 (GLOBE NEWSWIRE) -- Barfresh Food Group, Inc. (the “Company” or “Barfresh”) (Nasdaq: BRFH), a provider of frozen, ready-to-blend and ready-to-drink beverages, announced that it has commenced selling its new 100% juice freeze pop, “Pop & Go”™, to the education channel. The Company expects to start generating revenue from Pop & Go™ in the fourth quarter of this year. Pop & Go™ contains a half-cup of fruit juice, no added sugars, no preservatives, artificial flavors or colors, and is compliant with USDA reimbursable meal programs and Smart Snack compliant. This new item complements the Company’s existing school offerings, including 1:1 bulk easy pour, 5:1 juice concentrates, and Twist & Go products. In addition to this product launch, Barfresh announced that preliminary figures indicate record quarterly revenue for the third quarter of over $3.6 million. This represents a 40% increase over the same period last year, driven by increased production capacity and accelerated customer wins. Barfresh will provide more detailed financial results and discuss the rollout of Pop & Go™ during its upcoming third quarter business update call. Riccardo Delle Coste, the Company's CEO stated, \"We are excited to bring Pop & Go™ to market through our valued education channel partners, marking a pivotal moment in our growth strategy. This new product strategically targets lunch menus in schools, which can be up to five times the volume of our current breakfast menu offerings. The initial response from students and administrators has been extremely positive, reinforcing our confidence in Pop & Go’s™ potential to be a meaningful contributor to our top line. While we’re initially focusing on schools, we see a clear path for Pop & Go™ to expand into other foodservice and retail channels in the future, further broadening our market reach. Moreover, we’re proud to announce preliminary third quarter results indicating record quarterly revenue, achieved even before the roll out of Pop & Go™. This perf...