Business
Introducing Amazon Grocery: A New Private Label Food Brand From Amazon Offering Quality Products at Everyday Low Prices
Introducing Amazon Grocery: A New Private Label Food Brand From Amazon Offering Quality Products at Everyday Low Prices
About this update from Amazon.com, Inc.
[{"type":"text","content":"\nUnified brand brings together Amazon Fresh and Happy Belly customer favorites and new offerings\n\n\n SEATTLE--(BUSINESS WIRE)--\nAmazon (NASDAQ: AMZN) today announced the launch of Amazon Grocery, a new private label brand featuring more than 1,000 high-quality food items rated 4 stars or above. The extensive selection includes everything from milk and olive oil to fresh produce, meat and seafood, with most products priced under $5, offering exceptional value to customers. The new private label brand unites Amazon's customer favorite Amazon Fresh and Happy Belly brands into one cohesive grocery essentials collection, available through both Amazon.com and Amazon Fresh stores.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251001904950/en/Amazon Grocery Pantry Staples\n\"With Amazon Grocery, we're simplifying how customers discover and shop our extensive private label food selection while maintaining the quality and value our customers expect and deserve,\" said Jason Buechel, Vice President of Amazon Worldwide Grocery Stores and Chief Executive Officer at Whole Foods Market. \"During a time when consumers are particularly price-conscious, Amazon Grocery delivers more than 1,000 quality grocery items across all categories that don't compromise on quality or taste – from fresh food items to crave-worthy snacks and pantry essentials – all at low, competitive prices that help customers stretch their grocery budgets further.\"\n\n\nAmazon's private-label brands continue to gain momentum, with customers purchasing 15% more private-brand products in 2024 compared to the previous year across Amazon.com, Whole Foods Market, and Amazon Fresh. This growth reflects customers' recognition of the exceptional value found in the tens of thousands of high-quality, competitively-priced private label items from Amazon spanning essential categories including groceries, home goods, fashion, beauty, personal care, and baby products—all designed to deliver the quality customers expect at prices they appreciate. Amazon’s approach to grocery is simply to deliver consistent quality, value, selection, and convenience— available whenever and however they need them.\n\n\nBuilding on this success, the Amazon Grocery assortment spans fresh produce, dairy, meat, seafood, versatile pantry staple...