Business
Allianz Partners Survey Finds Eventgoers Are Enthusiastic about 2026 Ticketed Events, And Plan to Protect their Ticket Investment with Event Ticket Protection
Concert and event tickets remain wildly popular with Americans, but they've also become a significant investment, with average ticket prices increasing 38% since 2019, according to Pollstar. According to a new Allianz Partners survey of its customers who purchased the company's Event Ticket Protector product, respondents are eager to attend live events in 2026, while they overwhelmingly chose to protect their ticket investments in 2025. The Event Ticket Protector product is available from Allian
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[{"type":"text","content":"New research reveals a shift in how consumers approach live event spending with ticket protection now part of the plan.","length":124,"tagName":"p","attribs":{}},{"type":"text","content":"RICHMOND, Va., March 11, 2026 /PRNewswire/ -- Concert and event tickets remain wildly popular with Americans, but they've also become a significant investment, with average ticket prices increasing 38% since 2019, according to Pollstar. According to a new Allianz Partners survey of its customers who purchased the company's Event Ticket Protector product, respondents are eager to attend live events in 2026, while they overwhelmingly chose to protect their ticket investments in 2025. The Event Ticket Protector product is available from Allianz's event ticketing partners.","length":597,"tagName":"p"},{"type":"image","alt":"Allianz Partners Logo (PRNewsfoto/Allianz Partners)","displaySize":"","headline":null,"caption":"Allianz Partners Logo (PRNewsfoto/Allianz Partners)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":66,"url":"https://media.zenfs.com/en/prnewswire.com/92fee8a49b8d5186d7ec5a5a755646be"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/896WAeNHOJiDK69DHtGLBQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTExNjtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/92fee8a49b8d5186d7ec5a5a755646be","width":400,"height":66}},"href":"https://mma.prnewswire.com/media/1191890/Allianz_Partners_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"According to the survey of almost 1,000 Allianz Event Ticket Protector customers who had filed and received payment for a ticket protector claim between April 2025 and October 2025, 87% said they will definitely or very likely attend a ticketed event in 2026, with 71% reporting that they attend at least three ticketed events per year. Concerts were the most popular type of ticketed event, with 65% of respondents saying they most often attend concerts. More than half of respondents (52%) said they'll attend a large venue concert, while nearly a third (32%) plan to attend a local sports or entertainment event, and almost a quarter will attend a professional sporting event (24%) or a comedy show (23%).","length":712,"tagName":"p"},{"type":"text","content":"Safeguarding their ticket investment with Event Ticket Protector was ...