Alliance Entertainment Announces Partnership with High-end Collectible Sales Channel Grail Game

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[{"type":"text","content":"Alliance and Grail Game to Jointly Create Compelling Opportunities in Collectibles\nPLANTATION, Fla., Dec. 05, 2023 (GLOBE NEWSWIRE) -- DirectToU LLC, a division of Alliance Entertainment Holding Corporation (Nasdaq: AENT) (“Alliance Entertainment”, “Company”), a distributor and wholesaler of the world’s largest in stock selection of music, movies, video games, electronics, arcades, toys and collectibles, today announced that it has partnered with Grail Game, the premier specialty bid site for high end collectibles, to create a new sales channel, and mystery box experiences for collectors. Grail Game has revolutionized the mystery box experience. Their simple mantra is \"Digital Games -> Physical Prizes\", which means you can go to grailgame.com and open your mystery box immediately on your computer or mobile device to reveal your prize in real time, and then have the prize physically shipped to your house. Or if you do not like your prize, you can \"swap\" it for more Gold Coins which can be used to purchase additional boxes. Each mystery box is unique and verified via Grail Game’s state-of-the-art hashrate system, which makes these games provably fair. Grailgame.com is powered by Mystery Grail, the industry leader in weekly Funko POP! mystery boxes. On Sunday, December 3rd Grail Game dropped their biggest box yet with the top hit “Hunt 4 Planet Arlia Vegeta” Funko POP! with an estimated value of $5,160 and one lucky person obtained this incredible Grail for only $15. This 3,000 box run was sponsored by popmarket, a wholly-owned brand of Alliance Entertainment. “Our first game sold out 3,000 boxes in only 18 hours as fans of high end collectibles had the opportunity to win them in a Grail Game,” said Jeff Walker, CEO and CFO of Alliance Entertainment. \"We see a huge opportunity in big Grail Games for Exclusive Collectibles, KPOP, Vinyl, Video Games and all entertainment that people love to collect. Grail Game will be a significant new sales channel for Alliance as we move forward in developing nontraditional ways of selling entertainment products.” Evans Richards, President of Grail Game, added, \"We are truly excited by the engagement we've seen from fans and collectors in this new way to imagine online direct to consumer shopping. As we welcome partnerships with excellent companies like Alliance Entertainment, we will be abl...

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