Business
Multiple Grammy Award-Winning Artist Luis Miguel Partners with Alignment Health to Champion Living with Confidence
Medicare Advantage company debuts new campaign aimed at Latin community, one of the fastest-growing segments of U.S. population, in December ORANGE, Calif.,
About this update from Alignment Healthcare, Inc.
[{"type":"text","content":"Medicare Advantage company debuts new campaign aimed at Latin community, one of the fastest-growing segments of U.S. population, in December\nORANGE, Calif., Dec. 01, 2023 (GLOBE NEWSWIRE) -- Cultural icon and award-winning musician, Luis Miguel, and Alignment Health, a Medicare Advantage company, today announced they are partnering on a new campaign – “Life is made of unique moments” (La vida se hace de momentos únicos) – to celebrate the spirit of a life well-lived. Aimed at the Latin community, one of the fastest-growing segments of the U.S. population, the new campaign will feature the musician in multiple, Spanish-speaking television spots, direct mail, and print, digital and social media posts for Alignment starting in December 2023. Often referred to as “El Sol de México,” or “the Sun of Mexico,” Luis Miguel is a highly influential, widely popular, global figure with a deep connection to the Latin community. His voice and music have become synonymous with Latin identity, evoking emotions and memories spanning multiple generations. \"We are thrilled to introduce Luis Miguel as our inaugural celebrity spokesperson to emphasize the distinctive principles of our company: compassion, care and respect, as well as the significance of family – values that align closely with those of the Latin community,\" said Dawn Maroney, markets president, Alignment Health. \"Medicare members are highly discerning consumers seeking connections with companies that celebrate and empower them with confidence as they live their lives.\" Luis Miguel’s music resonates well beyond the borders of Latin American countries. He has a strong universal appeal and is one of the best-selling Latin artists of all time. Beyond his commercial success, he has earned six Grammy Awards and received 15 Grammy nominations, along with six Latin Grammys and nine Latin Grammy nominations. These accolades not only recognize his talent, but also underscore his significance within the Latin music industry. As a fast-growing Medicare Advantage company, Alignment proudly serves more than 115,000 members, with more than 25% of its members identifying as Hispanic. Recognizing the distinct needs of this membership group and the expanding Hispanic American population, Alignment offers \"el ÚNICO\" (or \"the ONE\" in English), an HMO plan that includes a Spanish-speaking provide...