Business
Adcore Announces Contract Renewal with Israel Government Advertising Agency with a Potential Annual Budget of $25 Million
TORONTO, ON / ACCESSWIRE / January 31, 2022 / Adcore Inc. (the " Company " or " Adcore ") (T...
About this update from Adcore Inc
[{"type":"text","content":"Adcore Announces Contract Renewal with Israel Government Advertising Agency with a Potential Annual Budget of $25 MillionTORONTO, ON / ACCESSWIRE / January 31, 2022 / Adcore Inc. (the \"Company\" or \"Adcore\") (TSX:ADCO)(OTCQX:ADCOF)(FSE:ADQ)(TSX:ADCO-WT), a leading e-commerce advertising management and automation platform to leverage digital marketing in an effortless and accessible way (\"Effortless Marketing\"), today announced that it has renewed its advertising contract with the Israeli Government Advertising Agency (\"IGAA\") for the fifth year at a potential value of CAD$25 million in ad-spend.Adcore won in 2018 a tender of the IGAA to manage, jointly with Maple Team Ltd., a potential budget of CAD$125 million in online advertising spend over five years. The contract is renewable annually without requirement of further government tendering. During the time Adcore managed the IGAA's international digital marketing activity, prior to the pandemic, visitor arrivals to Israel increased by 25% to a yearly record of 4.5 million. On January 9th, 2022, Israel reopened its borders to vaccinated Americans and other vaccinated tourists from several other key countries.Omri Brill, Founder and CEO of Adcore, commented, \"We are extremely pleased to announce the renewal of our contract with the IGAA, a highly valued client of ours. Israel has long been a favorite vacation and tourism destination and we're pleased to support the IGAA's digital marketing effort bringing tourists to Israel.\" Mr. Brill added: \"The renewal of the contract for the fifth year is a clear vote of confidence by the IGAA in Adcore's technological solutions and level of service. We are optimistic that the recent reopening of Israel's borders will be reflected in the IGAA ad spend and lead to a wide growth in tourist entries throughout 2022.\"ABOUT ADCOREAdcore is empowering entrepreneurs, advertisers, and the future of e-commerce through its advertising management and automation platform. By combining extensive industry knowledge and experience with its proprietary artificial intelligence engine, Adcore offers a unique digital marketing solution that empowers entrepreneurs and advertisers by managing and automating their e-commerce store advertising and monitoring and analyzing the performance of their advertising budget to ensure maximum Return on Investment. ...