Business
22nd Century Group (Nasdaq: XXII) Partners With Eagle Rock Distributing Company to Place VLN® in Thousands of Retail Locations Across Colorado
Partnership Will Bring Reduced Nicotine Content Cigarettes to New Regional and National Chains and Independent Accounts StatewideEagle Rock Is a Wholesaler
About this update from 22nd Century Group, Inc
[{"type":"text","content":"Partnership Will Bring Reduced Nicotine Content Cigarettes to New Regional and National Chains and Independent Accounts StatewideEagle Rock Is a Wholesaler for Anheuser-Busch With Deep Expertise In the Colorado Retail Market BUFFALO, N.Y., Sept. 20, 2022 (GLOBE NEWSWIRE) -- 22nd Century Group, Inc. (Nasdaq: XXII), a leading agricultural biotechnology company dedicated to improving health with reduced nicotine tobacco, hemp/cannabis, and hops advanced plant technologies, today announced that starting in September the Company will initiate placement for VLN® reduced nicotine cigarettes in thousands of accounts across Colorado with Eagle Rock Distributing Company, a wholesale partner of Anheuser-Busch. The partnerships will bring 22nd Century’s proprietary VLN® brand premium tobacco cigarettes to new, regional and national chains, and independent accounts statewide. VLN® smokes, smells, and tastes like a cigarette but contains approximately 95% less nicotine than conventional cigarettes, a level shown to be non-addictive. As noted on the packaging, VLN® is the only cigarette in the world purposefully designed to “Help You Smoke Less.” In addition to 22nd Century’s retail partnerships with Circle K, one of the largest convenience chains in North America, and Smoker Friendly®, a leading pioneer in the cigarette and tobacco store category, with more than 800 independently owned and operated retail stores, 22nd Century’s diverse channel of partners will enable the Company to expand its sales reach throughout the state of Colorado. Eagle Rock services almost any location alcoholic beverages are sold, including drug stores such as Walgreens, grocery stores such as Safeway, convenience store chains such as Circle K and 7-Eleven, independent retail stores, military points of sale, and duty free and travel retail. The decision to launch in Colorado follows the exceptional pilot results in Chicago, keeping with 22nd Century’s plans to have distribution and retail partnerships in place to support the expanding availability of VLN® to adult smokers across the country. The Chicago pilot demonstrated that in-store outreach was highly effective, and once adult smokers had tried VLN®, the vast majority were quick to recommend VLN® to other adult smokers. “We’re thrilled to partner with Eagle Rock as we open VLN® sales across Colorado. In addition ...