Business
22nd Century Group (Nasdaq: XXII) Announces John J. Miller Joins Its Tobacco Business
Highly Regarded for His Extensive Sales and Marketing Experience in the Tobacco Industry Expands and Further Strengthens the Company’s Team of Tobacco
About this update from 22nd Century Group, Inc
[{"type":"text","content":"Highly Regarded for His Extensive Sales and Marketing Experience in the Tobacco Industry Expands and Further Strengthens the Company’s Team of Tobacco Industry Experts BUFFALO, N.Y., May 23, 2022 (GLOBE NEWSWIRE) -- 22nd Century Group, Inc. (Nasdaq: XXII), a leading agricultural biotechnology company focused on tobacco harm reduction, reduced nicotine tobacco, and improving health and wellness through modern plant science, today announced John J. Miller will direct the growth and achieve the full potential of the Company’s reduced nicotine tobacco business. Mr. Miller has more than 35 years of experience in the tobacco and consumer packaged goods industries. He has demonstrated his ability to develop high performance work environments that have achieved a very strong track record of success and superior commercial results. Mr. Miller will work directly with Jim Mish, Chief Executive Officer and also with Michael Zercher, Chief Operating Officer of 22nd Century Group. “We are absolutely delighted to welcome John Miller to our team,” said Mish, “His significant hands-on expertise and insight in strategic planning, assessing and implementing strategic partnership opportunities, and leading sales and marketing efforts will be instrumental in accelerating revenue, profit, and market share growth for the Company. We look forward to John’s contributions to the success of the Company’s launch of VLN®, our reduced nicotine cigarettes with 95% less nicotine than conventional cigarettes, which is the first and only modified risk tobacco product (MRTP) approved by the FDA.” John Miller said, “I am extremely impressed with the team of outstanding professionals at 22nd Century Group and their commitment to product innovation. I am very enthusiastic to be joining the Company at this pivotal time in its history and leading the VLN® initiative on the heels of the product’s successful pilot launch. VLN® is a transformative brand, with tremendous market potential. I am incredibly optimistic about the meaningful difference it could make in the lives of people to help them smoke less.” Most recently, Mr. Miller was the President and CEO of Swisher International, Inc., a 160-year-old leading lifestyle brands company that is the largest manufacturer and exporter of cigars and smokeless tobacco products in America. Mr. Miller joined Swisher in November...