ZAWYA: Zain’s 2026 brand valuation increases 16% to reach a record high of $4bln

About this update from Mobile Telecommunications Company K.s.c.p

Bader Al-Kharafi: “4WARD strategy propelling the business and brand to new heights”Brand Finance ranks Zain among the top 25 strongest telecom brands globally with an AAA- rating and Brand Strength Index score of 83.3/100Kuwait:Zain Group, a leading provider of innovative ICT and digital lifestyle communications (TechCo) operating in eight markets across the Middle East and Africa, has seen its brand valuation increase by 16.1% in 2026 to reach a record-high USD 4.039 billion. This marks the highest brand value in the company’s history and a year-on-year increase of US$560 million from US$3.479 billion in 2025, reinforcing Zain’s standing among the world’s leading telecom brands.In the Brand Finance Telecoms 150 ranking for 2026, Zain attained a Brand Strength Index score of 83.3 out of 100 with an AAA- brand strength rating and was named the 25th strongest telecom brand globally reflecting the strength of its regional footprint and the continued momentum of its evolution into a TechCo.The record valuation is supported by a year of strong operational and financial delivery across the business. In 2025, Zain recorded its highest revenues in 16 years, significantly increased its CAPEX investment (a 40% increase to total USD 1.5 billion) in network and technology infrastructure, and continued to strengthen the contribution of its growth verticals, including Fintech, ZainTECH, and ZOI. At the same time, the Group maintained regional leadership in 5G across four markets, Kuwait, Saudi Arabia, Jordan and Bahrain, with Kuwait among the first globally to launch 5G-Advanced services, reinforcing the direct link between strategic investment, innovation leadership, and brand value creation.Bader Al-Kharafi, Zain Vice Chairman and Group CEO said: “As one of the region’s most admired and recognizable brands, this milestone reaffirms Zain’s four decades of leadership in mobile and ICT innovation. Nearly two decades after the launch of the Zain brand in September 2007, our continued rise in brand value reflects the passion, creativity and strategic investment that have shaped a bold and progressive identity built on compelling customer experiences.”He continued: “Our ‘4WARD-Progress with Purpose’ corporate strategy, anchored in innovation and digital transformation, has inspired a multitude of award-winning campaigns and industry-leading initiatives across Sustainabilit...

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