YAMI, THE LEADING ONLINE ASIAN MARKETPLACE, AND MITSUBISHI CORPORATION PARTNER TO CREATE A DIGITAL GATEWAY FOR JAPANESE BRANDS IN NORTH AMERICA

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Strategic investment from Mitsubishi Corporation marks Yami's Series C and expands access to Japanese SKUs through Mitsubishi Shokuhin's supplier network LOS ANGELES, April 7, 2026 /PRNewswire/ -- Yami, the leading U.S. online marketplace for authentic Asian goods, has announced that its strategic partnership with Mitsubishi Corporation is now officially live. The alliance marks Yami's full leverage of a Japanese conglomerate's resources to bring authentic Japanese products to North America. Mitsubishi Corporation has entered a long-term operating alliance with Yami, designed to modernize how Japanese food and lifestyle brands scale in North America. By pairing Mitsubishi Shokuhin's 100-year-old supply chain infrastructure and network of 6,500 suppliers with Yami's data-driven, direct-to-consumer platform, the companies are building a new market entry model for Japanese brands in the U.S., Anchored by a Series C strategic investment from Mitsubishi Corporation, this strategic partnership reinforces Yami's role as a key U.S. growth engine for Asian brands and will help fund the company's expansion into Canada, marking the next phase of its international growth. "Yami has built the most trusted digital platform for Asian goods in America," said Alex Zhou, Founder & CEO of Yami. "This partnership pairs Mitsubishi Corporation's global supply chain expertise with Yami's digital-native platform to remove the structural barriers that have historically prevented many Japanese brands from scaling in the U.S." Historically, many Japanese manufacturers, particularly emerging and mid-sized brands, have struggled to navigate fragmented U.S. distribution, limited cultural targeting, and high-risk retail launches. Under the new partnership: "We hope that Yami can further expand its Japanese product assortment and deepen collaboration with Japanese manufacturers," said Shigeyuki Ikeda, Deputy General Manager of MSK Business Development Office at Mitsubishi Corporation & a Board Member of Yami. "Ultimately creating a "North American Asian Product Gateway Website" that meets the diverse needs of consumers seeking Asian products." With more than 4 million registered users and deep trust across Asian American communities nationwide, Yami has become the go-to digital marketp...

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