From half year 2026 onwards with the 2026 Interim Results, we will align our segmental reporting disclosures with our new operating model, moving from three reporting segments (Global Integrated Agencies, Public Relations and Specialist Agencies) to a single reporting segment, Global Integrated Agencies that comprises the aggregation of the Group's Media, Creative (including Enterprise Solutions for 2026) and Production businesses. This move aligns with the vision and plans to make WPP a single, unified operating company.
Geographical reporting will also shift to four recalibrated regions: North America, Latin America, EMEA and Asia Pacific.
This change only impacts the segment reporting structure of the results and there is no change to the Group's financial statements.
A summary of the historical total revenue less pass-through costs1 and the revenue less pass-through costs growth LFL2 % under the new segments and old segments for the previous quarters in 2025 and 2026 has been provided below for modelling purposes. Additional analysis on revenue less pass-through costs LFL growth % and proportion of total Group revenue less pass-through costs is provided for WPP Media, WPP Creative (including Enterprise Solutions for 2026) and WPP Production is also provided. Additional analysis for Enterprise Solution will be provided from 1 January 2027.
NEW SEGMENTS Regional analysis - revenue less pass-through costs growth LFL %2025 | 2026 | ||||||
Q1 | Q2 | H1 | Q3 | Q4 | FY | Q1 | |
North America | (0.1) | (4.6) | (2.4) | (6.0) | (7.3) | (4.6) | (7.8) |
EMEA | (4.3) | (5.7) | (5.1) | (5.5) | (4.7) | (5.1) | (5.6) |
LATAM | (1.6) | (3.8) | (2.7) | (3.1) | (1.7) | (2.5) | (3.4) |
APAC | (5.7) | (9.8) | (7.9) | (7.4) | (13.1) | (9.2) | (8.2) |
Total Group | (2.7) | (5.8) | (4.3) | (5.9) | (6.9) | (5.4) | (6.7) |
2025 | 2026 | ||||||
Q1 | Q2 | H1 | Q3 | Q4 | FY | Q1 | |
North America | 992 | 974 | 1,966 | 930 | 940 | 3,836 | 862 |
EMEA | 985 | 1,051 | 2,036 | 1,004 | 1,172 | 4,212 | 941 |
LATAM | 139 | 140 | 279 | 146 | 175 | 600 | 135 |
APAC | 366 | 379 | 745 | 379 | 404 | 1,528 | 322 |
Total Group | 2,482 | 2,544 | 5,026 | 2,459 | 2,691 | 10,176 | 2,260 |
1. Management believes these non-GAAP measures, including like-for-like, revenue less pass-through costs and headline operating profit, are both useful and necessary to better understand the Group's results. Details of how these measures are calculated are detailed in the Strategy Update and 2025 Preliminary Results RNS, 26 February 2026.
2. Like-for-like. LFL comparisons are calculated as follows: current year, constant currency actual results (which include acquisitions from the relevant date of completion) are compared with prior year, constant currency actual results, adjusted to include the results of acquisitions and disposals for the commensurate period in the prior year.
NEW SEGMENTS (continued) Business segment analysis1 - revenue less pass-through costs growth LFL %2025 | 2026 | ||||||
Q1 | Q2 | H1 | Q3 | Q4 | FY | Q1 | |
Global Integrated Agencies | (2.7) | (5.8) | (4.3) | (5.9) | (6.9) | (5.4) | (6.7) |
Total Group | (2.7) | (5.8) | (4.3) | (5.9) | (6.9) | (5.4) | (6.7) |
2025 | 2026 | ||||||
Q1 | Q2 | H1 | Q3 | Q4 | FY | Q1 | |
Global Integrated Agencies | 2,482 | 2,544 | 5,026 | 2,459 | 2,691 | 10,176 | 2,260 |
Total Group | 2,482 | 2,544 | 5,026 | 2,459 | 2,691 | 10,176 | 2,260 |
2025 | 2026 | ||||||
Q1 | Q2 | H1 | Q3 | Q4 | FY | Q1 | |
WPP Creative | (5.6) | (6.8) | (6.2) | (6.7) | (4.6) | (5.9) | (6.3) |
WPP Media3 | (0.4) | (4.6) | (2.6) | (5.6) | (10.0) | (5.4) | (8.3) |
WPP Production | 7.4 | (7.2) | (0.6) | 0.6 | 3.5 | 0.8 | 1.9 |
Total Group | (2.7) | (5.8) | (4.3) | (5.9) | (6.9) | (5.4) | (6.7) |
2025 | 2026 | ||||||
Q1 | Q2 | H1 | Q3 | Q4 | FY | Q1 | |
WPP Creative | 49% | 48% | 49% | 49% | 47% | 48% | 50% |
WPP Media3 | 46% | 47% | 46% | 46% | 48% | 47% | 44% |
WPP Production | 5% | 5% | 5% | 5% | 5% | 5% | 6% |
1. From half year 2026, the Group is organised into a single reportable segment - Global Integrated Agencies that comprises the aggregation of the Group's Media, Creative (including Enterprise Solutions for 2026) and Production businesses.
2. Additional analysis on revenue less pass-through costs LFL growth % and proportion of total Group revenue less pass-through costs is provided for WPP Media, WPP Creative (including Enterprise Solutions for 2026) and WPP Production will be provided. The additional analysis for Enterprise Solution will be provided from 1 January 2027.
3. WPP Media in the new Global Integrated Agencies segment now includes certain businesses previously reporting under the old Specialist Agencies segment.
OLD SEGMENTS Regional analysis - revenue less pass-through costs growth LFL %2025 | 2026 | ||||||
Q1 | Q2 | H1 | Q3 | Q4 | FY | Q1 | |
North America | (0.1) | (4.6) | (2.4) | (6.0) | (7.3) | (4.6) | (7.8) |
United Kingdom | (5.5) | (6.5) | (6.0) | (8.9) | (9.2) | (7.6) | (6.6) |
W Cont. Europe | (4.5) | (6.5) | (5.5) | (4.4) | (3.5) | (4.7) | (4.7) |
AP, LA, AME, CEE | (3.8) | (6.8) | (5.4) | (5.0) | (7.5) | (5.9) | (6.9) |
Total Group | (2.7) | (5.8) | (4.3) | (5.9) | (6.9) | (5.4) | (6.7) |
2025 | 2026 | ||||||
Q1 | Q2 | H1 | Q3 | Q4 | FY | Q1 | |
North America | 992 | 974 | 1,966 | 930 | 940 | 3,837 | 862 |
United Kingdom | 368 | 381 | 749 | 365 | 389 | 1,503 | 344 |
W Cont. Europe | 487 | 534 | 1,021 | 503 | 619 | 2,143 | 473 |
AP, LA, AME, CEE | 635 | 655 | 1,290 | 661 | 743 | 2,693 | 581 |
Total Group | 2,482 | 2,544 | 5,026 | 2,459 | 2,691 | 10,176 | 2,260 |
2025 | 2026 | ||||||
Q1 | Q2 | H1 | Q3 | Q4 | FY | Q1 | |
Global Integrated Agencies | (2.8) | (6.0) | (4.5) | (6.2) | (7.6) | (5.7) | (7.4) |
Public Relations | (6.6) | (7.8) | (7.2) | (5.9) | (3.4) | (6.0) | (2.6) |
Specialist Agencies | 1.2 | (1.9) | (0.4) | (2.2) | (0.1) | (0.7) | (2.3) |
Total Group | (2.7) | (5.8) | (4.3) | (5.9) | (6.9) | (5.4) | (6.7) |
2025 | 2026 | ||||||
Q1 | Q2 | H1 | Q3 | Q4 | FY | Q1 | |
Global Integrated | 2,146 | 2,156 | 4,302 | 2,110 | 2,328 | 8,740 | 1,950 |
Public Relations | 167 | 168 | 335 | 164 | 168 | 667 | 157 |
Specialist Agencies | 169 | 220 | 389 | 185 | 195 | 769 | 153 |
Total Group | 2,482 | 2,544 | 5,026 | 2,459 | 2,691 | 10,176 | 2,260 |
For further information: | |||||||
Investors and analysts | Media | ||||||
Thomas Singlehurst, CFA +44 7876 431922 | Niken Wresniwiro | +44 20 7282 4600 | |||||
Anthony Hamilton +44 7464 532903 Melissa Fung +44 7353 107064 | Louise Lacourarie | +44 20 7282 4600 | |||||
[email protected] wpp.com/investors | |||||||