Viva Goods Announces 2025 Interim Results

【For Immediate Release】 25 August 2025

（Stock code：0933.HK）

（Hong Kong - 25 August 2025）Viva Goods Company Limited （"Viva Goods" or the "Company", together with its subsidiaries as the "Group", stock code: 933.HK), announces its interim results for the six months ended 30 June 2025 (the "Period"). During the Period, the US tariff policy has impacted the global trade system. The rising trade barriers have squeezed brand profit margins and weakened consumer confidence, which brought greater uncertainty to the recovery of the consumer market and overall economic development. The Group adhered to a pragmatic and prudent approach, continued to reduce costs and increase efficiency, and its business operations showed

resilience in market adversity. The Group's overall revenue decreased by 5.7% period-on-period, yet profit attributable to equity holders and adjusted EBITDA increased by 60.9% and 13.6% period-on-period respectively through continued its effective cost control.

Clarks, the Group's most important brand, with 200 years of history, recording revenue of HK$4,148.5 million during the Period, accounting for 86.3% of the Group's total revenue. The United States is Clarks' largest market. In response to the economic uncertainty caused by United States tariffs, Clarks strategically reduced procurement, optimized its product mix and reduced discounts. While these actions resulted in a slight decrease in revenue, they increased Clarks' gross profit margin. Furthermore, coupled with continuous restructuring measures, Clarks achieved significant improvements in operational efficiency, returning to profitability in the first half of this year compared to the same period last year.

Bossini, another important brand of the Group, continued to promote transformation and rebranding during the period. In order to ensure healthy cash flow, Bossini slowed down the expansion of its direct-operated channels, continued to close inefficient stores and strengthened inventory control. During the Period, Bossini completed privatization and has become an indirect wholly owned subsidiary of the Group. This saves the cost of maintaining Bossini's listing status and provides greater operational flexibility for the future development of the brand.

Testoni, the Group's Italian high-luxury leatherware brand, inaugurated its global flagship store in Milan in May 2025, showcasing a new range of women's handbags and footwear products, and appointed internationally acclaimed Korean actress Son Ye-jin as its global brand ambassador, aiming to enhance the brand's influence across the Asia-Pacific region. The renowned Nordic outdoor brand Haglöfs jointly operated by the Group and LionRock Capital Aspire (HK) Limited laid out its presence in the Greater China region during the Period. It is expected to open approximately 20 offline stores in Mainland China within the year to gradually expand its market share.

Faced with multiple pressures from the macro environment, the Group will continue to maintain a prudent attitude, closely monitor global economic fluctuations and market uncertainties, and flexibly adjust its business strategies in response to changing environments to effectively respond to potential challenges. We will ensure the stability and security of cash flow, steadily advance various businesses under the principles of prudence and pragmatism and lay a solid foundation for the sustainable development of the Group.

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This press release is issued by DLK Advisory Limited on behalf of Viva Goods Company Limited.

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