Versant Announces Agreement to Acquire Full Swing

About this update from Versant Media Group, Inc.

Full Swing is a leading sports technology platform for golf, baseball, and multi-sport interactive experiences Acquisition will add Full Swing's interactive sports platform to Versant's portfolio, expanding capabilities in immersive play, training, entertainment, and performance data NEW YORK, July 06, 2026--(BUSINESS WIRE)--Versant Media Group, Inc. (NASDAQ: VSNT) today announced it has entered into a definitive agreement to acquire Full Swing, a leading sports technology company with patented hardware and integrated software used by consumers, competitive athletes, coaches, and commercial venues. Under the terms of the agreement, Versant will acquire Full Swing from Bruin Capital and a group of minority investors for approximately $530 million in cash, subject to customary purchase price adjustments. Full Swing will add an interactive sports platform to Versant's portfolio, spanning immersive simulation, launch monitors, virtual greens, integrated software, and performance data. Built first in golf and now extending into baseball and other sports, Full Swing supports data-driven practice, play, training, and entertainment across at-home, commercial and professional environments with simulated sports and family entertainment experiences. The transaction will build on Versant's leadership in golf while expanding the company's capabilities into interactive sports experiences. Full Swing will be anchored in Versant's golf business, supported by Golf Channel, GolfNow and GolfPass, and will provide a new way to engage the growing golf community. The acquisition will also create opportunities to develop a unique ecosystem across content, commerce, training, venues, and performance data, while supporting Full Swing's continued growth as a sports technology company. "Full Swing is exactly the kind of strategic platform that reflects how we are building Versant: investing in our core markets, extending the reach of our iconic brands and creating new ways to serve passionate audiences," said Mark Lazarus, Chief Executive Officer of Versant. "Sports are becoming more interactive, more data-driven and more connected, and Full Swing allows us to build on that momentum. Starting from our strength in golf, we see an opportunity to scale a multi-sports technology platform for athletes, coaches, consumers, and fans." "Full Swing will add a powerful performance layer to V...

View stock analysis, news, and events for Versant Media Group, Inc.