TOWELLERS LIMITED CORPORATE BRIEFING SESSION 2025
Industry Overview
Some industry facts and figures - Global
The global textile market is estimated to be worth around $2,123.7 billion in 2025. The textile industry is expected to grow at a compound annual growth rate (CAGR) of 7.35% from 2025 to 2034, while the forecasted market size by 2034 would be US$ 4,016.5 billion.
Pakistan is the 8thlargest exporter of Textile commodities in Asia and provides 2.2% of the global textile needs. It is the 4thlargest producer and 3rdlargest consumer of cotton, and In the year 2024-2025, the Textile Industry contributed approximately 8.5% to Pakistan's GDP;
Industry facts & figures
During the year Pakistan's textile and apparel exports increased by 7.22% to $17.88 billion, contributing 55.7% to the country's total exports as compared to US$ 16.68 billion in the previous year.
It comprises of 46% of the total manufacturing sector and provides employment to 45% of the total labor force. Only 5% of the total textile companies are listed on the stock exchange. There are approximately 423 textile industries working in the country.
Industry facts & figures
Pakistan has supply base for almost all man-made and natural yarns and fabrics, including cotton, rayon and others. This abundance of raw material is a big advantage for Pakistan due to its beneficial impact on cost and operational lead time.
The textile industry is Pakistan's largest manufacturing sector employing nearly 25 million people directly and indirectly. Pakistan is the fourth largest cotton producer and holds the third largest spinning capacity in Asia contributing to 5% of global spinning capacity.
Industry performance during the ongoing year 2025-26
The country's textile group exports increased by 3.9 per cent in first four months (July-October) of the current fiscal year 2025-26 and remained at $6.39 billion as compared to $6.146 billion during the same period of last fiscal year.
Textile exports grew by 2.5% in October 2025 compared to US$ 1.58 billion in September 2025 totaling US$ 1.62 billion. However, the same is lower than October 2024 exports of US$ 1.63 billion, showing a decline of 0.61%;
Lower tariffs on Pakistani textile products in the US market - currently at 19%, lower than those for competitors like India and Bangladesh, have given Pakistan a notable competitive edge, boosting exports. However, despite this positive momentum, the industry remains cautious due to ongoing challenges such as high energy costs and shortages of raw materials.
Brief Company Profile
Towellers Limited has been manufacturing textile products since 1973. The company is operated now by its third generation and has business experience spreading over 5 decades. The Company owns vertically integrated mills having their own knitting, weaving, dyeing, and sewing operations - it manufactures and exports textile made ups comprising of knitwear garments, Towels, blankets, and baby products.
The Company manufactures around 20 million pieces of knitted apparel & towels comprising of 12.5m lbs annually and has an annual turnover of US$ 44.42 M. Manufacturing capacity of the company is around 2.1 M pieces per month and during the year the company operated at 80% of its capacity approximately.
Some of the manufacturing processes are as follows:
Knitting Weaving Dyeing
Sewing
Printing
Embroidery
Knitting Section
Checking Area
Packaging Area
Cutting Machine
Dyeing Section
SWOT ANALYSIS
OF TOWELLERS LIMITED
Strengths
The Company enjoys sound financial footings, reflected through strong reserves, a healthy current ratio, minimal gearing, and efficiently managed working capital. This robust financial position, complemented by a consistent annual turnover of around US$45 million, provides the necessary stability and flexibility to support sustainable growth, profitability, and future expansion initiatives.;
The Company has five decades of manufacturing experience of textile made ups, deep market knowledge and a proven track record of reliability and quality. It has fully vertically integrated manufacturing facilities covering in house knitting, weaving, dyeing, processing and CMT operations providing greater controls over quality, lead times and cost efficiencies.
Strengths (contd)
The Company offers a diverse product capability across garments and towels, enabling it to serve multiple market segments while maintaining flexibility in meeting customer needs. Its long-standing position as a trusted supplier to reputable global brands reflects the high level of confidence placed in its product quality and service reliability. This is further reinforced by a strong quality assurance and compliance framework that ensures adherence to international standards, sustainability protocols, and buyer-specific requirements, strengthening customer trust and supporting long-term partnerships.
The Company has a well-established export footprint across Europe and North America, demonstrating strong acceptance in competitive international markets. Its ability to offer end-to-end solutions-from fabric development to finished goods-provides customers with streamlined sourcing and greater consistency in quality and delivery. Coupled with strong operational flexibility and customization capability, the Company is well-positioned to respond swiftly to diverse buyer requirements, evolving market trends, and specialized product demands, thereby strengthening its competitiveness and customer satisfaction.
Weaknesses
Higher dependency on few major customers, which makes the business vulnerable to sudden changes in buying patterns, pricing pressures or shifts in sourcing strategies by those clients and increases the concentration risks;
Exposure to rising production costs in Pakistan, particularly of utilities, energy and compliance expenses which can affect the profitability, competitiveness against low cost regional competitors.
Longer lead times particularly due to peak season capacity constraints which can limit the ability to aggressively pursue urgent and high volume orders from new customers.
Opportunities
The Company has strong potential to further diversify its product portfolio by leveraging its established presence in both home textiles and apparel, enabling it to enter versatile and higher-value categories that are currently underrepresented in Pakistan. At the same time, rising global demand for compliant, reliable, and flexible textile suppliers presents a significant opportunity to expand into new markets and attract emerging brands that are seeking dependable long-term sourcing partners, allowing the Company to enhance its market reach and accelerate growth.
Pakistan's macroeconomic environment is gradually stabilizing, with improving market sentiment driven by a more stable exchange rate, declining interest rates, and early signs of renewed export momentum. In parallel, the ongoing US tariff application scenario presents a potential upside for Pakistani exporters, as any shift in sourcing preferences away from higher-tariff countries could create additional space for Pakistan to secure higher order volumes. Together, these factors position the Company to benefit from a more favorable operating environment and capture incremental growth opportunities in key global markets.
Opportunities (contd)
The growing global emphasis on sustainability and traceability provides significant room for the Company to introduce eco-friendly product lines, strengthen its certifications, and stand out in markets where responsible sourcing is becoming a critical requirement. At the same time, increasing opportunities in automation and digital transformation can help enhance operational efficiency, reduce costs, and improve lead times while enabling greater customization for customers.
Additionally, the potential to build strategic partnerships or collaborations with international brands, design houses, and technology providers can further support innovation, diversify the customer base, and elevate the Company's product development capabilities.
Threats
Rising global compliance standards-particularly around sustainability, labor practices, and environmental management-continue to increase the cost and complexity of exporting, while geopolitical and trade-policy risks such as changes in US/EU tariffs, shifting sourcing preferences, or adjustments in preferential market access pose additional uncertainty. Together, these factors can significantly impact the Company's export competitiveness and require continuous investment to remain aligned with evolving international requirements.
Supply chain disruptions, including logistical bottlenecks, port delays, and geo political events causing route disruptions, leading to extended lead times and potential loss of orders and increased logistics costs.
Country's trade and current account deficits that impact currency fluctuations, particularly PKR depreciation against the USD, which can increase the cost of imported inputs and disrupt financial planning.
Threats (Contd)
Volatility in raw material, energy and input costs, especially cotton, dyes, chemicals, gas, water and electricity, along with disruptions in supply of gas which directly affects production costs and profitability.
Fierce global competition from low-cost and more efficient textile-producing countries such as Bangladesh, Vietnam, India, and China, which can exert downward pressure on prices and margins.
High dependency on a few export markets, exposing Company to demand shifts, recessionary trends, or sourcing diversification strategies by key buyers.
Political and economic stability remains vulnerable within the country, which can impact and affect investor confidence, interest rates fluctuations, increase in taxation burden, and business continuity.
Few of the company's manufactured products are
as follows:
Socially compliant manufacturing facilities
Towellers is proud to have achieved top ratings in its social and quality compliance audits. The accreditations are from top inspection agencies and hold global recognition. These certifications merit the work that we do at our factories and allow the company to work with better brands.
Some of them include:
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