TELUS Digital and Cresta Partner to Deliver AI Agents and Augment Human Agents to Elevate Customer Experience

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TELUS Digital brings engineering expertise and the experience of operating contact centers at scale to implement and optimize Cresta's customer experience AI platform, giving global brands an AI solution that analyzes every interaction, deploys AI agents, and augments frontline teams VANCOUVER, BC, June 15, 2026 /CNW/ - TELUS Digital, a global technology service provider specializing in AI-powered digital customer experiences (CX) and future-focused digital transformations, today announced a partnership with Cresta, the unified customer experience AI platform for human and AI agents. Under the partnership, TELUS Digital will introduce prospective and current enterprise clients to Cresta's customer experience AI platform and serve as a preferred implementation partner. Enterprises that choose to deploy Cresta will contract directly with Cresta for the platform and engage TELUS Digital for implementation, integration, change management, managed services or other professional services. TELUS Digital's services span the deployment, orchestration and optimization of Cresta's full AI platform for global brands, including voice and chat-based AI agents, real-time human augmentation, and AI-powered conversation intelligence. Enterprise clients can deploy Cresta on its own or alongside TELUS Digital's proprietary tools, hyperscaler technologies, contact center as a service (CCaaS) platforms and other partner technologies, with TELUS Digital providing implementation and optimization services across the broader CX environment. The partnership combines TELUS Digital's expertise with Cresta's comprehensive platform to create a continuous feedback loop of AI discovery, development, deployment, and optimization that improves customer experience outcomes with every conversation. Cresta's platform is built on the insight that CX performance doesn't happen in isolation, because what you can measure shapes what you can automate, and what you automate changes what your humans need to handle. That's why Cresta unifies three connected layers. Analyze: understand what's actually driving outcomes across every interaction, not a sample, every one. Automate: deploy AI agents that resolve customer needs independently, consistently, and on brand. Augment: equip frontline teams with real-time agentic guidance so they perform at the level of...

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