Ströer : Presentation on the Q1 2026 Statement (12-05-2026)

About this update from Stroeer Se & Co. Kgaa

Ströer Q1 2026 May 12, 2026 | Ströer SE & Co. KGaA Agenda 1 2 3 Group Update Financials Outlook & Financial Calendar 2 Results Q1 2026 m€ Q1 2025 Q1 2026 ▲ Revenues Reported growth 475.5 495.6 +4% Organic growth (1) +3.8% +1.1% -2.7%pts EBITDA (adjusted) 117.4 119.3 +2% EBIT (adjusted) 39.7 41.7 +5% Net income (adjusted) (2) 16.2 17.6 +9% Free Cash Flow (adjusted) -35.1 -9.7 +72% Capex (3) 17.9 16.5 -8% (1) Excluding exchange rate effects and effects from (de)consolidation and discontinuation of operations (2) Adjusted for exceptional items and additional other reconciling factors in D&A (PPA related amortization and impairment losses), in financial result and in income taxes (3) Investments (before M&A) (4) After minorities 3 Q1 2026 Market Dynamics Global Points of Reference Desktop/Mobile (4) +10.7% Ad Market German (4) +0.8% Local German Peers Ströer Core Business Reported Net Revenues Reported Net Revenues Alphabet (2) +21.8% Ströer pDOOH (5) +12.1% Youtube (2) +10.7% TV Germany (4) -1.5% Print Germany ( 4) +0.6% Ströer DOOH +12.0% Meta (3) +33.1% Radio Germany (4) -3.2% OoH Germany (4) +1.8% OOH Media +5.4% (1) Internal estimates & ZAW; (2) Alphabet IR; (3) Meta; (4) Nielsen Numbers (gross) for Q1 2026; (5) Programmatic DOOH 4 Agenda 1 2 3 Group Update Financials Outlook & Financial Calendar 5 Preliminary Profit and Loss Statement Q1 2026 m€ Q1 2025 Q1 2026 ▲ Revenues 475.5 495.6 +4% Organic growth +3.8% +1.1% -2.7%pts EBITDA (adjusted) 117.4 119.3 +2% Exceptional items -2.5 -9.2 <-100% EBITDA 114.9 110.1 -4% Depreciation & Amortization (1) -81.3 -80.5 +1% EBIT 33.5 29.6 -12% Financial result (1) -15.4 -17.0 -11% EBT 18.2 12.6 -31% Tax result (2) -5.4 -3.8 +31% Net Income 12.7 8.8 -31% Adjustments (3) 3.5 8.8 >+100% Net Income (adjusted) 16.2 17.6 +9% (1) Thereof attributable to IFRS 16 in D&A 53.4m€ (PY: 52.8m€) and in financial result 7.6m€ (PY: 7.6m€) (2) Tax rate according to IFRS is 29.9% (PY: 29.9%) (3) Adjusted for exceptional items (+9.2m€) and additional other reconciling factors in D&A (PPA related amortization and impairment losses, +2.9m€), in financial result (+0.5m€) and in income taxes (-3.8m€) 6 Free Cash Flow Perspective Q1 2026 EBITDA (adjusted) 117.4 119.3 - Exceptional items -2.5 -9.2 EBITDA 114.9 110.1 - Interest -11.7 -12.0 - Tax -14.7 -13.4 -/+ WC -37.9 -12.1 -/+ Others -11.2 -8.6 Operating Cash Flow 39.3 64.0 Investments (before M&A) -17.9 -16.5 Free Cash Flow (before M&A) 21.4 47.4 Lease liability repayments (IFRS 16) (2) -56.5 -57.1 Free Cash Flow (adjusted) (3) -35.1 -9.7 m€ Q1 2025 Q1 2026 Comment Q1 Cash Flow significantly higher than in PY period despite slightly lower earnings contribution Free Cash Flow improvement compared to PY mainly driven by better Working Capital development as interest, taxes and lease repayments roughly on PY level Working Capital follows seasonality with negative effect in Q1, but improved compared to Q1/2025 Continued low investment level Bank Leverage ratio (1) increased compared to PY due to higher net debt 2.18 2.47 2.53 2.31 2.33 864.2 955.6 944.7 870.7 880.9 Financial net debt Leverage ratio (1) 31 Mar 30 Jun 30 Sep 31 Dec 31 Mar 2025 2025 2025 2025 2026 (1) Net debt and adj. EBITDA of last 12 month adjusted for IFRS 16 (2) Part of Cash Flow from financing activities (3) Before M&A and incl. IFRS 16 lease liability repayments 7 Segment Perspective - OoH Media m€ Q1 2025 Q1 2026 ▲ Segment revenue, thereof 209.8 221.0 +5.4% OOH 115.2 114.5 -0.6% DOOH 81.3 91.1 +12.0% Services 13.3 15.5 +16.6% EBITDA (adjusted) 86.3 96.6 +11.9% EBITDA margin (adjusted) 41.1% 43.7% +2.6%pts EBITDA (adjusted) before IFRS 16 33.4 44.4 +32.7% EBITDA margin (adjusted) before IFRS 16 15.9% 20.1% +4.1%pts Comment OoH Media with single-digit revenue and double-digit earnings growth Revenue growth mainly driven by DOOH, particularly programmatic, including the effect from "The Whale" at Hamburg Central Station with a strong start Overproportional growth in EBITDA (adj.) leads to margin improvement of nearly three percentage points 8 Segment Perspective - Digital & Dialog Media m€ Q1 2025 Q1 2026 ▲ Segment revenue, thereof 206.2 231.0 +12.0% Digital 98.1 94.8 -3.4% Dialog 108.1 136.2 +26.0% EBITDA (adjusted) 28.0 26.8 -4.1% EBITDA margin (adjusted) 13.6% 11.6% -2.0%pts Comment Dialog in Q1 with double-digit growth rate driven by Call Center; organic growth +8.5% Slight revenue decline in Digital (online advertising, PPV and content) as positive PPV performance could not offset lower revenues in online Media in Q1 EBITDA (adj.) and margin below PY level due to a revenue-driven earnings reduction at content 9 Segment Perspective - DaaS & E-Commerce m€ Q1 2025 Q1 2026 ▲ Segment revenue, thereof 90.9 78.6 -13.5% Data as a Service 42.2 36.8 -12.7% E-Commerce 48.7 41.7 -14.2% EBITDA (adjusted) 11.4 5.7 -50.2% EBITDA margin (adjusted) 12.5% 7.2% -5.3%pts Comment Statista revenue in Q1 below PY; organic revenue decline of -3.7% adjusted for the sale of strategy and consulting unit and negative currency effect Sales decline at Asam compared to PY due to continued subdued consumer spending in Germany EBITDA (adj.) and margin declined in Q1 10 Agenda 1 2 3 Group Update Financials Outlook & Financial Calendar 11 Outlook & Current Trading Momentum Q2 2026 : Based on the current status of our orderbook and forecast we expect OoH Media sales should continue to grow at the same pace as in Q1 2026 Digital & Dialog Media with sales growth broadly in line with Q1 2026 developments DaaS & E-Commerce sales with single digit decline mainly due to the disposal of Statista strategy/consulting unit 12 Financial Calendar 2026 Q1 2026 Q2 2026 Q3 2026 Q4 2026 March 5 Publication of Preliminary Figures 2025 March 23 Annual Financial Report May 12 Publication of Q1 Quarterly Statement August 13 Publication of Q2 / H1 Statement November 12 Publication of Q3 Quarterly Statement 13 Disclaimer This presentation contains "forward looking statements" regarding Ströer SE & Co. KGaA ("Ströer") or the Ströer Group, including opinions, estimates and projections regarding Ströer's or the Ströer Group's financial position, business strategy, plans and objectives of management and future operations. Such forward looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of Ströer or the Ströer Group to be materially different from future results, performance or achievements expressed or implied by such forward looking statements. These forward looking statements speak only as of the date of this presentation release and are based on numerous assumptions which may or may not prove to be correct. No representation or warranty, express or implied, is made by Ströer with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein. The information in this presentation is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning Ströer or the Ströer Group. Ströer undertakes no obligation to publicly update or revise any forward looking statements or other information stated herein, whether as a result of new information, future events or otherwise. 15

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