April 21, 2026
Company name Sapporo Holdings Limited Representative Hiroshi Tokimatsu
President and Representative Director Securities code 2501
Listed on Tokyo Stock Exchange (Prime Market);
Sapporo Securities Exchange
Inquiries Yosuke Nakamura
Director of Corporate Planning Department Tel: +81-3-5423-7407
Notice Concerning Transfer of Assets and Restructure of Production Structure in the U.S. Business, and the Recognition of Related Gains and Impairment Losses
Sapporo Holdings Limited (the "Company") hereby announces that the Company, at its Board of Directors meeting held today, resolved to transfer intellectual property rights in the Stone brand held by the Company's consolidated subsidiary Stone Brewing Co., LLC ("Stone Brewing") and assets, etc. related to Stone Brewing's hospitality business, and to restructure the production structure in the Company's U.S. business. Details are described below.
In connection with this matter, we expect to recognize gains on the transfer of assets, while also recording impairment losses and related expenses, and hereby provide notice thereof.
Reasons for the Asset Transfer and restructure of Production Structure
The Company is intensifying its efforts to expand internationally, having positioned North America as an important growth market within its overseas operations. As disclosed previously, one of the Company's basic policies is to expand its U.S. business with a focus on further growth of the Sapporo brand. In information disclosed on June 24, 2022, the Company announced that it had resolved to acquire a membership interest in the U.S. craft beer company Stone Brewing, and that it would seek to accelerate the growth of the Sapporo brand in the U.S. market and expand its North American operations by leveraging Stone Brewing's two production bases, one each in the Eastern and Western U.S.
Thereafter, however, total demand across the entire U.S. beer market trended downward, reflecting developments such as higher prices due to inflation and diversification of consumer preferences. This declining demand was compounded by factors including increasing competition and higher costs, making the operating environment increasingly challenging. Despite these conditions, however, the Sapporo brand's sales have continued to grow robustly in the U.S. market.
The Company eventually decided that it could facilitate sustained growth and improved profitability in its U.S. business by concentrating resources on this beer business centered on the Sapporo brand to further accelerate the brand's growth. Since then, the Company has taken steps to restructure the business structure and allocation of resources in its U.S. business.
In line with this policy, the Company has now decided to transfer to third parties the intellectual property rights in the Stone brand held by Stone Brewing and hospitality business assets related to the Stone brand (Bistro, Tap Room, etc.).
Furthermore, in line with its policy of further concentrating resources on the beer business centered on the Sapporo brand, the Company has decided, following discussions regarding optimization of the production structure in its U.S. business, to position the Richmond plant in the Eastern U.S. (the "RVA plant") as the core production base for Sapporo brand products and consolidate all U.S. production within that plant. In conjunction with this, the Escondido plant (the "ESCO plant") in the Western U.S. will cease manufacturing beer relating to the Sapporo and Stone brands, aiming to do so by the end of 2026.
By undertaking this consolidation, the Company seeks to enhance production efficiency and reduce fixed manufacturing costs, thereby improving profitability in its U.S. business. Assets relating to the ESCO plant such as manufacturing equipment and building services equipment will be reassessed in light of their prospects for future use and other factors.
The Company has determined that these measures will serve to concentrate its resources and ensure that its U.S. business is run efficiently, contributing to enhanced corporate value over the medium- to long term.
Outline of Stone Brewing
(1) Name
Stone Brewing Co., LLC
(2) Location
1999 Citracado Parkway, Escondido, CA 92029 USA
Job title and name of
(3)
representative
CEO: Zachary Keeling
(4) Business
Manufacture and sale of beer and beer-type beverages, etc.
(5) Capital stock
180,682 thousand U.S. dollars (as of December 31, 2025)
Assets to Be Transferred
Category
Asset details
Gain on transfer
Property, plant
and equipment
Assets related to hospitality business (Bistro, Tap
Room, etc.)
Approx. 23 million U.S. dollars
Intangible assets
Trademark rights, know-how, etc. related to the
Stone brand
Notes:
The carrying amount and transfer price are not disclosed for reasons of confidentiality.
The gain on transfer is an approximate amount obtained by deducting the carrying amount and estimated amounts of expenses, etc. related to the transfer from the transfer price.
Outline of the Transferees
(1) Name
Firestone Walker, Inc. (Representative company) and another
consolidated U.S. subsidiary of its parent company, Duvel Moortgat NV
(2) Location
1400 Ramada Dr., Paso Robles, CA 93446 USA
(Representative company)
Job title and name of
(3)
representative
CEO: Nick Firestone (Representative company)
(4) Business
Manufacture and sale of beer and beer-type beverages, etc.
(Representative company)
Relationship between the
(5)
Company and said company
Capital relationship
Not applicable
Personnel relationship
Not applicable
Business relationship
Not applicable
Applicability of related party
Not applicable
Note:
3. The Company's counterparties in the asset transfer agreement are the above Representative company and another consolidated U.S. subsidiary of its parent company, Duvel Moortgat NV.
Schedule
(1) Date of Board of Directors' resolution
April 21, 2026
(2) Date of execution of agreement
April 21, 2026
(3) Effective date of asset transfer
May 2026 (scheduled)
Future Outlook
In connection with this transfer of assets and restructure of the production structure, the Company expects to recognize a gain on transfer of approximately 23 million U.S. dollars (approximately 3.6 billion yen at an exchange rate of 1 U.S. dollar = 157 yen), and post impairment losses and related expenses of approximately 80 million U.S. dollars (approximately 12.6 billion yen at the aforementioned exchange rate) due mainly to a write-down of the carrying amount of assets relating to the ESCO plant such as manufacturing equipment and building services equipment to their recoverable amount, for the six months ending June 30, 2026.
The impact of this transfer of assets and restructure of production structure on the Company's consolidated earnings forecast for the year ending December 31, 2026 is expected to be negligible, as certain structural reform costs were already factored into the forecast.
Announcements will be made promptly if any matters that need to be disclosed arise in the future.
Supplementary Explanatory Material for Timely Disclosure Regarding Transfer of Assets and Restructure of Production Structure in the U.S. Business, and the Recognition of Related Gains and Impairment Losses
Note: Throughout this document, the following abbreviations and terms are used: ESCO plant: Escondido plant
RVA plant: Richmond plant
Sapporo brand: Flagship product is Sapporo Premium Beer (SPB)
April 21, 2026 Sapporo Holdings Limited (2501) URL: https://www.sapporoholdings.jp/en/Current U.S. Business and Background/Circumstances Leading to the Company's Decision
≫ Despite declining demand in the U.S. beer market, sales of the Sapporo brand (SPB) have continued to grow robustly.
≫ The Company decided to facilitate sustained growth and improved profitability in the U.S. business by transferring the intellectual property rights and hospitality business assets related to the Stone brand and concentrating resources on the Sapporo brand.
Current
U.S. business
After posting an impairment loss for FY2024, the Company worked to reestablish the business through cost structure reform, and progress has been faster than originally planned.
Due to progress with cost structure reform and growth of the Sapporo brand, the Company expects to achieve its milestone of positive EBITDA in FY2026.
The Company is also considering more in-depth structural reforms to reestablish the business quickly and respond to changes in the external environment.
Background/ circumstances leading to decision
Declining demand in the U.S. beer market had contributed to an increasingly challenging operating environment.
As the Sapporo brand's sales continued to grow robustly, the Company decided that concentrating resources on the Sapporo brand would help accelerate growth.
The Company decided to transfer the Stone brand to Firestone Walker, regarding it as the best prospective owner given its complementary product portfolio and efficient supply system.
