Rocky Mountain Liquor Inc.TSXV: RUM

Rocky Mountain Liquor Inc. Announces Convertible Debenture Amendments Effective April 30, 2016

Apr 29, 2016 at 9:02 PM UTC · Issued by Rocky Mountain Liquor Inc.

Not For Distribution to U.S. Newswire Services or For Dissemination in the United States. Any Failure to Comply With This Restriction May Constitute A Violation of U.S. Securities Law.

Edmonton, Alberta (FSCwire) - Rocky Mountain Liquor Inc. (TSX-V: RUM) (“Rocky Mountain Liquor” or the “Corporation”) announced today that the amendments to the 7.75% convertible unsecured subordinated debentures due April 30, 2016 (the “Amended Debentures”) will become effective on April 30, 2016. The Amended Debentures have the following principal terms:

(i) $8,076,000 principal amount of Amended Debentures outstanding;

(ii) maturity date of April 30, 2021;

(iii) conversion price of $0.25 per common share of the Corporation;

(iv) underlying coupon rate is 7.50%;

(v) the Corporation is permitted to redeem the Amended Debentures, in whole or in part, at a price equal to the principal amount thereof plus accrued and unpaid interest to, but excluding the date of the redemption, which right shall be extended to the new maturity date of April 30, 2021; and

(vi) the minimum required notice period for the redemption of Amended Debentures from 40 days to 30 days prior to the date fixed for redemption (maintaining the maximum notice period of 60 days).

Other than the foregoing amendments, the terms of the Amended Debentures remain unchanged from the original debentures. The original debentures will cease trading under the stock symbol “RUM.DB” at the close of business on Friday, April 29 and the Amended Debentures will commence trading under the stock symbol “RUM.DB.A” at the opening of business on Monday, May 2, 2016.

About Rocky Mountain Liquor

Rocky Mountain Liquor owns 100% of Andersons Liquor Inc. (“Andersons”), headquartered in Edmonton, Alberta, which now owns and operates 43 private liquor stores in that province, up from 18 stores since the common shares began trading in December 2008. It is listed on the TSX Venture Exchange (TSX-V:RUM). In addition to common shares the Corporation also lists convertible debenture on the Exchange under the trading symbol RUM.DB. You can visit Rocky Mountain Liquor’s website online at http://www.ruminvestor.com.

Caution Regarding Forward-Looking Information:

Certain information contained in this press release constitutes forward-looking information, which is information relating to future events or the Corporation's future performance and which is inherently uncertain. When used in this press release, such statements may use such words as ''may'', ''will'', ''expect'', ''believe'', ''plan'' and other similar terminology. These statements reflect management's current expectations regarding future events or performance and speak only as of the date of this press release. Forward-looking information in this press release includes, but is not limited to, the plans for completion of the Partial Redemption; expected terms of the Amendments; expected date and other details of the Reconvened Meeting; management's expectation on the effect of the Amendments in increasing management's financial flexibility to capitalize on the growth opportunities; and management's belief on Debentureholders benefiting from an attractive yield and other benefits from the Amendments. The Corporation believes the expectations reflected in the forward-looking information are reasonable but no assurance can be given that these expectations will prove to be correct and readers are cautioned not to place undue reliance on forward-looking information contained in this press release. Forward-looking information involves known and unknown risks, uncertainties and other factors that may cause actual results or events to differ materially from those anticipated in such forward-looking information. Certain of these risks include, but are not limited to, an increase in interest rates, and the NCIB will not be sufficient to stabilize the trading price of the Debentures. Additional risks and other factors which could cause results to differ materially from those expressed in the forward-looking information contained in this press release have been identified in the Corporation's management’s discussion and analysis for the fiscal year ended December 31, 2015 and in the Corporation's other public disclosure documents filed with certain Canadian securities regulatory authorities and available at www.sedar.com. The forward-looking information contained in this press release is made as of the date hereof and the Corporation undertakes no obligation to update publicly or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as otherwise required by law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For further information:

Peter J. Byrne

Chief Executive Officer

(780) 686-7383

Sarah Stelmack

Chief Financial Officer

(780) 863-2326

To view this press release as a PDF file, click onto the following link:
public://news_release_pdf/RockyMountain04292016.pdf

Source: Rocky Mountain Liquor Inc. (TSX Venture:RUM) http://www.ruminvestor.com/

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