Business
Raymond James deepens Baycrest Foundation relationship to help Canadians protect brain health, wealth and family legacy
Raymond James Ltd. today announced an expanded relationship with Baycrest Foundation as a 2026 Impact Partner, reinforcing a shared commitment to help Canadian families better understand the connection between brain health, caregiving, and financial planning.
About this update from Raymond James Financial, Inc.
TORONTO, May 11, 2026 /CNW/ - Raymond James Ltd. today announced an expanded relationship with Baycrest Foundation as a 2026 Impact Partner, reinforcing a shared commitment to help Canadian families better understand the connection between brain health, caregiving, and financial planning. The initiative responds to growing concern among Canadians, as nearly two-thirds say they worry about how cognitive decline could affect their financial future. It highlights the importance of addressing brain health earlier and more openly as part of long-term wealth and family planning. It brings together Baycrest's leading research in brain health, dementia, and aging with Raymond James' expertise in financial, estate and generational wealth planning. It is designed to help families prepare earlier for the financial demands associated with longer lifespans, including caregiving and the costs of care. Understanding brain health – and how to recognize changes in cognition – can also support family decision-making. "Brain health is an increasingly important consideration in financial planning as Canadians live longer and cognitive decline becomes more prevalent among our aging family members," said Micol Haimson, Senior Vice President, National Director, Raymond James Ltd. "Through our relationship with Baycrest Foundation, we want to help families feel more comfortable starting these conversations earlier – and putting plans in place that protect themselves and their loved ones before a crisis happens." The program will focus on practical topics for families, such as recognizing functional changes that may affect financial management, budgeting for future care costs, supporting caregivers and supporting family harmony during wealth-transfer conversations. The program will also reflect the realities of the sandwich generation – middle-aged adults who care for both their aging parents and their own children – particularly women who balance caregiving, careers and family finances. Josh Cooper, President & CEO, Baycrest Foundation, said: "Raymond James began its relationship with Baycrest 25 years ago, and we are proud to recognize them as a Baycrest Impact Partner in 2026. Today, their support reflects a shared commitment to advancing healthy aging, brain health and financial well-being, including the prevention and treat...
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