Purple Innovation Reports Fourth Quarter and Full Year 2025 Results

About this update from Purple Innovation, Inc.

[{"type":"text","content":"Revenue Increases 9% in Fourth QuarterGAAP Net Loss of $3.2 Million in Fourth QuarterDelivers $8.8 Million in Adjusted EBITDA in Fourth QuarterFull Year Adjusted EBITDA Positive; Gross Margin Exceeds 40% TargetLEHI, Utah, March 31, 2026 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) (\"Purple\"), a comfort innovation company whose mattresses promise to give you \"less pain, better sleep,\" today announced results for the fourth quarter and full year ended December 31, 2025.\n \n \n \n \n \n \n \n\"2025 marked an important inflection point for Purple,\" said Rob DeMartini, CEO of Purple Innovation. \"In the fourth quarter, we delivered revenue growth of approximately 9%, delivered gross profit expansion, and generated $8.8 million in adjusted EBITDA. We also finished the year profitable on an adjusted EBITDA basis, a significant milestone that reflects the structural improvements we have made across the business.\"DeMartini continued, \"Over the past year, we strengthened our foundation through disciplined cost actions and manufacturing consolidation, while reinforcing our premium positioning. Rejuvenate 2.0 continued to outperform, our expanded Mattress Firm partnership and Costco programs drove meaningful wholesale growth, and our showroom fleet delivered improved profitability. As we enter 2026, we are operating from a stronger margin profile and a more efficient cost structure, supported by what we believe is a clear and disciplined strategy to scale profitably.\"Fourth Quarter 2025 Financial ResultsFourth quarter 2025 net revenue was $140.7 million, representing growth of approximately 9.1% compared to the fourth quarter of 2024. Growth was driven primarily by the wholesale channel, reflecting a full quarter of expanded Mattress Firm placements and continued momentum with Costco, partially offset by a decline in e-commerce.Gross profit for the fourth quarter increased to $59.0 million or 41.9% of net revenue, compared to $55.3 million or 42.9% in the prior-year period. Gross margin was up against a period when it rose 970 basis points, driven by sourcing initiatives and the profitable liquidation of inventories. On a two-year basis, gross margin rose 870 basis points, reflecting direct material savings, plant efficiencies, restructuring benefits, and volume leverage.Fourth quarter operating expenses were $61.2 millio...

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