Prudential Introduces Protection IUL, Expanding Its Indexed Universal Life Lineup With More Flexible Options for Today’s Customers

About this update from Prudential Financial, Inc.

Prudential Financial, Inc. (NYSE: PRU) today introduced Prudential Protection IUL, the newest indexed universal life insurance policy from its Individual Life Insurance (ILI) business. Protection IUL delivers a lifelong death benefit, with the flexibility to access cash value over time for goals such as covering unexpected expenses or addressing future health-related needs. The launch comes at a time when more Americans are rethinking what life insurance can do for them. According to the 2026 Insurance Barometer Study from LIMRA and Life Happens, 74 million American adults say they need life insurance and another 24 million say they need more coverage than they currently have. At the same time, 40% of consumers say they want a policy that does more, including features tied to retirement income, customization, and self-directed changes over time. Protection IUL is designed to help meet that demand. “What sets Protection IUL apart is the flexibility customers get while they are still living,” said Salene Hitchcock-Gear, president, Individual Life Insurance at Prudential. “Our BenefitAccess Rider, for example, gives people access to a portion of the death benefit if they become chronically or terminally ill, with no restrictions on how the money is used.” At its core, Protection IUL is built around a lifelong death benefit that beneficiaries can use to manage both life’s expected and unexpected expenses. Customers can also build cash value over time through indexed accounts linked to the S&P 500 and Nasdaq-100, or through a fixed account that earns a declared interest rate. A 0% floor on the indexed accounts protects cash value from negative market returns, and a dialable no-lapse guarantee can be set for up to lifetime coverage when premium requirements are met. “Life insurance is one of the most important financial decisions a family will ever make, and our role is to make sure that decision continues to pay off long after the policy is signed,” added Hitchcock-Gear. “Protection IUL reflects how we are evolving our portfolio to keep pace with what customers and financial professionals want from us.” Prudential Financial, Inc. (NYSE: PRU), a global financial services leader and premier active global investment manager with approximately $1.6 trillion in assets under management as of June 30, 2026, has operations in the United States, Asia, Europe, and L...

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