Primo Brands Announces Leadership Changes to Sharpen Focus on Growth Priorities and Customer Experience

About this update from Primo Brands Corporation

TAMPA, Fla. and STAMFORD, Conn., July 7, 2026 /CNW/ - Primo Brands Corporation (NYSE: PRMB) ("Primo Brands" or the "Company"), a leading North American branded beverage company focused on healthy hydration, today announced organizational leadership changes designed to strengthen its customer experience, accelerate key growth priorities, and create a more agile, accountable operating model. "As we continue to build Primo Brands, we are moving beyond integration and transformation and into the disciplined work of running and building the business for the future," said Eric Foss, Chairman and Chief Executive Officer of Primo Brands Corporation. "To deliver on the investment thesis behind the merger, our operating model can and will be fit to win — with a stronger customer focus, deeper go-to-market capability to improve service and execution, and clear accountability and ownership in the parts of the business closest to our customers and frontline associates." As part of these changes, Vaughn Dickinson has joined the Company as President of Customer Direct & Go-to-Market, reporting to the Chief Executive Officer. His experience with multiple fast-moving consumer goods companies, including key leadership roles at PepsiCo, makes him a strong fit for the position as the Company focuses on improving customer experience, service reliability, profitable execution, and route-to-market scalability. As the Company moves to this more streamlined leadership model, the role of Chief Operating Officer will be eliminated. To support a successful transition, Robert Austin will remain with the Company until December 31, 2026. "With the Direct Delivery channel on pace to return to modest comparable growth in the second half of the year, now is the right time to simplify our leadership structure and position the overall business for its next phase of optimization," Foss continued. "We are grateful to Rob for his contributions to the business and will work closely with him to support a smooth and seamless transition." "We anticipate that these changes will create a more agile, accountable operating model centered on our customers and frontline execution. By giving leaders closest to our priorities direct enterprise visibility, we believe we will be better positioned to act with urgency and to deliver more consistently for customers, associates, consumers, stockholders, and...

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