Phoenix Footwear Announces the Hiring of Bruce R. Kaplan

Phoenix Footwear

Announces the addition of bruce r. kaplan and new licensing agreement

CARLSBAD, Calif., June 20, 2013 -- Phoenix Footwear Group, Inc. (OTCMarkets.com: PXFG) today announced the addition of Bruce R. Kaplan to its Executive Management Team and licensing agreement with Disney/ABC Studios.

Phoenix Footwear Group announced today that it has hired industry veteran Bruce R. Kaplan as its Executive Vice President to lead the sales and marketing organizations beginning on July 8, 2013.  Mr. Kaplan will be replacing outgoing Executive Vice President, Robby L. Carter who is leaving Phoenix Footwear effective June 30, 2013 to pursue other opportunities.

For the past 13 years, Mr. Kaplan has held various executive leadership roles with Ariat International, a privately held active outdoor footwear and apparel company, including that of National Sales and General Manager of its new Lifestyle division. Prior to obtaining that role, Mr. Kaplan was the Eastern and Core Regional Sales Manager and was instrumental in the rapid expansion of the Company?s brand as well as responsible for building and training the sales organization in these same regions contributing to Ariat?s present leadership position in the global equestrian market.  From 1998 to 2000, Mr. Kaplan was the Eastern Region and New York Metro Majors Territory Sales Manager for Ecco North America and was primarily responsible for selling to Nordstrom, Macy?s and other National and high visibility retail accounts. Prior to Ecco North America, Mr. Kaplan was the Vice President of Sales and Customer Service for H.H. Brown, in charge of Soft Spots, Supremes and the launching of Born Footwear.  In 1981, Mr. Kaplan began his career in retail with Milgram Kagan Corporation, a 208 store retail chain where he held the position of General Manager until 1987.

Commented James Riedman, CEO ?Bruce is highly regarded within the industry and brings with him an unparalleled record of success.  Bruce distinguishes himself by combining a solid history of building brands, with operational excellence.  I look forward to working with Bruce to grow the Company?s Trotters? and SoftWalk? brands.?

Phoenix also announced today that it has entered into a licensing agreement with Disney/ ABC Studios to sell footwear to the medical community under the Grey?s Anatomy brand.  Phoenix has developed performance footwear utilizing the unique comfort features found in SoftWalk? which is specifically designed for the medical professional.  In addition, Phoenix will be jointly marketing this product through Barco Uniforms, an industry leading uniform company which for the past seven years has developed and manufactured medical scrubs bearing the Grey?s Anatomy label.  This new performance product known as Meredith, will bear the label Grey?s Anatomy by SoftWalk and be available in stores in early 2014.  

About Phoenix Footwear Group, Inc.

Phoenix Footwear Group, Inc., headquartered in Carlsbad, California, specializes in quality comfort women?s footwear with a design focus on fitting features. Phoenix Footwear designs, develops, markets and sells footwear in a wide range of sizes and widths under the brands Trotters? and SoftWalk?, These brands are primarily sold through department stores, leading specialty and independent retail stores, mail order catalogues and internet retailers and are carried by approximately 659 customers in over 997 retail locations throughout the U.S. Phoenix Footwear has been engaged in the manufacture or importation and sale of quality footwear since 1882.

Forward-Looking Statements

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. These forward-looking statements include, but are not limited to, statements regarding Phoenix Footwear?s ability to repay its bank debt in a timely manner, future growth and performance of its individual brands, expected financial performance and condition for fiscal 2013 and/or statements preceded by, followed by or that include the words ?believes,? ?could,? ?expects,? ?anticipates,? ?estimates,? ?intends,? ?plans,? ?projects,? ?seeks,? ?exploring,? or similar expressions. Although Phoenix Footwear believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as a representation by Phoenix Footwear or any other person that the objectives and plans of Phoenix Footwear will be achieved. All forward-looking statements included in this press release speak only as of the date of this press release and are based on Phoenix Footwear's current expectations and projections about future events, based on information available at the time of the release, and Phoenix Footwear expressly disclaims any obligation to release publicly any update or revision to any forward-looking statement contained herein if there are changes in Phoenix Footwear?s expectations or if any events, conditions or circumstances on which any such forward-looking statement is based.

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