Ooh Media LtdASX: OML

! FY24 Results Presentation

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oOh!media Limited ABN 69 602 195 380

19 August 2024

ASX Release

HALF YEAR RESULTS PRESENTATION

oOh!media Limited (ASX:OML) (oOh!) attaches its 2024 Half Year presentation.

This announcement has been authorised for release to the ASX by the Chief Executive Officer.

***

Investor Relations contact:

Media contact:

Martin Cole

Tim Addington

0403 332 977

0405 904 287

investors@oohmedia.com.au

tim.addington@tagpr.com.au

About oOh!media

oOh!media is a leading Out of Home media company that is enhancing public spaces through the creation of engaging environments that help advertisers, landlords, leaseholders, community organisations, local councils and governments reach large and diverse public audiences.

The Company's extensive network of more than 35,000 digital and static asset locations includes roadsides, retail centres, airports, train stations, bus stops, office towers and universities.

Listed on the ASX, oOh! employs around 800 people across Australia and New Zealand and had revenues of $634 million in 2023. It also owns the Cactus printing business.

The Company invests heavily in technology and is pioneering the use of sophisticated data techniques that enable clients to maximise their media spend through unrivalled and accurate audience targeting. Find out more at oohmedia.com.au

oOh!media Limited - Level 2, 73 Miller Street, North Sydney, NSW Australia 2060

Interim

2024 Results

19 August 2024

Artwork by Lua Pellegrini

Agenda

Presenters:

Cathy O'Connor (CEO) and Chris Roberts (CFO)

  • Reasons to invest in oOh!
  • 1H 2024 Results Summary
  • Financials & Commercial Contracts
  • Strategy update
  • Outlook and wrap up
  • Questions

3

Reasons to invest in oOh!

Structural tailwinds continue driving strong growth in Out of Home (OOH) advertising, capturing record 15% share of agency media 1

16.0%

15.0%

(SMI)

15.0%

13.9%

14.0%

13.7%

Media

13.1%

13.0%

12.3%

Total

12.0%

11.0%

11.4% 11.2% 11.7%

of

11.0%

10.3%

OOH

10.0%

9.3%

%

9.0%

8.0%

2014

2015

2016

2017

2018

2019

2020

2021

2022

2023

2024

Jun CYTD

Linear (Jun CYTD)

Fastest growing media sector2, outpacing

Television, Digital, and Radio

ANZ's #1 OOH company, reaching

over 98% of metropolitan

Australians weekly3

ANZ's largest and most diverse network, with over 35,000 assets

Experienced

management team, committed to cost efficiency and contract discipline

  1. Per the Standard Media Index (SMI), which reports on agency media spend, analysing total OOH sector spend as a % of total agency media spend
  2. Per the Standard Media Index (SMI), analysing H1 2024 spend compared to H1 2023. OOH sector spend grew 6% on the pcp compared to 4% for Digital and Cinema, 10% decline for TV and 4% decline for Radio

43. Per MOVE 1.5, 2024, weekly reach of oOh! MOVE measured assets, 5 capital cities

oOh! is confident in its growth prospects

Structural OOH tailwinds expected to continue

  • Audience measurement and targeting through MOVE 2.0
  • Growing populations and audiences, further investment in new digital assets
  • Continuing innovation in digital campaign creative and content

Taking decisive action to improve revenue performance

  • Accelerating investment in Retail digitisation
  • Delivering new contract wins and continuing digitisation of Street Furniture
  • Enhancing go to market capability (pricing and yield optimisation)

Significant pipeline for future revenue growth

  • Expected new contract wins of over $38M projected incremental annualised revenue from 2025+, in addition to the $30M for Woollahra Council and Sydney Metro previously announced
  • Projected 80%+ win rate for contracts in pipeline

Expanding the ambition for capturing retail media market through reooh

  • Strategic one-off investment to accelerate growth ambitions

5

1H 2024 Results Summary

6

1H 2024 Summary

Ongoing disciplined contract renewal and tight expense

management delivers adjusted gross profit and underlying EBITDA margin expansion

Total revenue declined by

2.8% on pcp compared to

OOH market growth1 of 7.9%, driven by change in contracts and share loss

Taking decisive action to

improve revenue

performance. Q3 media

revenue pacing up 2% and

a strong outlook for

September and beyond

Expected new contract wins

to deliver over $38M in projected annualised revenue upside from 2025

Accelerating growth ambitions with one-off investments in go-to-

market capabilities

and reooh

7

1. Per the Outdoor Media Association (OMA)

1H 2024 Key Financials

Disciplined investment and cost control help to offset revenue pressures

KEY PERFORMANCE

REPORTED

METRICS VS PCP1

METRICS VS PCP1

Revenue

(3%)

Gross Profit

(1%)

$288.3M

$194.3M

Adjusted Gross

Underlying Opex

Margin2

1.8 ppts

3%

$70.2M

43.1%

Adjusted

EBITDA

Underlying EBITDA2

(2%)

(6%)

$121.1M

$48.6M

Adjusted

NPAT

Underlying NPAT2

(11%)

(10%)

$5.8M

$18.2M

Adjusted

Underlying NPAT

(7%)

EPS

(5%)

per share

1.1 cents

3.4 cents

Gearing3

Dividend

Up 0.3X

1.75 cents interim

-

0.97X

fully franked

1.

Comparisons are against the prior corresponding period of 1H 2023

2.

Adjusted measures have been provided for understanding underlying

earnings and cash flow expectations. These measures reflect adjustments to

statutory financial performance measures for the impact of AASB16 and

non-operating expenses. Detailed further on slides 33

3.

Gearing is calculated as Net Debt at balance date divided by Adjusted

8

Underlying EBITDA for the preceding 12 months. The change is calculated

from balance date as at 31 December 2023

Underlying revenue growth below expectations

Excluding exit of Vicinity contract and a non-media contract reset, revenue

growth was 3%

1H 2024

1H 2023

Change

Q1

Q2

Formats1

Change

Change

($M)

($M)

% vs pcp

% vs pcp

% vs pcp

Road

100.8

103.4

(3%)

8%

(12%)

Street & Rail

91.0

93.5

(3%)

(2%)

(3%)

Retail

58.3

65.0

(10%)

(5%)

(15%)

Fly

22.2

21.0

6%

(4%)

16%

City & Youth

9.7

8.3

16%

(11%)

44%

Other

6.4

5.2

22%

34%

12%

Total Revenue

288.3

296.6

(3%)

1%

(6%)

Differences in balances due to rounding

1.

Format construct: Street & Rail includes Street Furniture in Australia and New Zealand, and Rail in Australia. Retail includes Australia and

New Zealand. City & Youth, formerly known as Locate, predominantly consists of Office tower advertising. Other consists of Cactus, Poly

and reooh

2.

Market share calculation = [oOh! reported revenues - Other] / [(OMA (Aus) + OMAA (NZ) gross revenues) excluding oOh!'s contribution +

oOh! reported revenues - Other]. The prior comparative period share dropped from 40% to 39% due to restating of historic values for new

9

OMA members

3.

Q3 media revenue road pacing up 2% as of 12 August

  • oOh! deliberately exited and renegotiated contracts adversely impacting revenues, to target margin and profitability growth
  • Revenue was also impacted by share loss, with management committed to taking actions to address the drivers
  • Revenue declined 3% compared to the OMA's OOH growth reported of
    8%, with a reconciliation provided on slide 27
  • Road declined by 3%, after a strong 12% growth in 1H 2023, particularly in Q2, and also partially due to the exit of the Vicinity contract. Road Q3 media revenue pacing currently up 2%3 and strengthening
  • Street & Rail revenue was down 3%, partly attributed to a decline in classic Street Furniture revenue offsetting strong digital growth. Revenue also partly impacted by the decline in non-mediarevenue from renegotiating cleaning and maintenance contract in return for lower fixed rent in 1H 2024. Excluding this, media revenue grew 3% on the pcp.
  • Retail was down 10%, due largely to the exit of the Vicinity contract. Excluding Vicinity assets, revenue grew 8% on the pcp
  • Fly grew 6% and City & Youth grew by 16% driven by the return of audiences to CBDs
  • Programmatic revenue grew 183% on the pcp
  • oOh!'s share of the ANZ Out of Home market2 was 36% for 1H 2024 vs 39% in the pcp. The exit of Vicinity contributed to 1.8 ppts of the decline.