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Only 1 in 3 Canadians would rather trust AI over their parents for financial advice

Only 1 in 3 Canadians would rather trust AI over their parents for financial advice Canad...

articleToronto-dominion BankJune 17, 20263/news/only-1-in-3-canadians-would-rather-trust-ai-over-their-parents-for-financial-advice
Only 1 in 3 Canadians would rather trust AI over their parents for financial advice

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Only 1 in 3 Canadians would rather trust AI over their parents for financial advice /* Style Definitions */ span.prnews_span { font-size:8pt; font-family:"Arial"; color:black; } a.prnews_a { color:blue; } li.prnews_li { font-size:8pt; font-family:"Arial"; color:black; } p.prnews_p { font-size:0.62em; font-family:"Arial"; color:black; margin:0in; } .prntac{ TEXT-ALIGN: CENTER } Canada NewsWire New TD research shows Canadians are embracing AI for everyday financial tasks, but still rely on people they trust most for major financial decisionsTORONTO, June 17, 2026 /CNW/ - Artificial Intelligence (AI) is becoming part of everyday life and how Canadians manage their money is no exception. Insights from a new TD ("TD" or the "Bank") survey reveals while Canadians are increasingly open to AI for routine financial tasks, they still prefer human advice for high stakes financial decisions.   AI earning its place in everyday financesAccording to the annual 2026 TD AI Insights Report, Canadians are increasingly open to AI playing a role in banking, particularly when it works behind the scenes or supports routine financial tasks. More than half polled say they are comfortable with financial institutions using AI to help track their spending (55 per cent), calculate credit scores (53 per cent) and half (50 per cent) say they would be comfortable using AI themselves for budgeting.That openness is strongest in everyday moments where speed, simplicity and convenience matter most. For interactions that are repetitive and time-sensitive, some Canadians prefer AI involvement over a human-only experience, particularly for getting quick answers about fees or products (59 per cent), checking account balances and routine transactions (55 per cent) and resetting passwords or fixing login issues (52 per cent). Forty-one per cent also believe AI can help them make better financial decisions, and nearly one in four (24 per cent) said it has already helped them improve their finances."As AI becomes more embedded in everyday life, it is also reshaping what clients expect from their banks and how we show up for them," says Luke Gee, Senior Vice President, Chief Analytics and AI Officer at TD Bank Group. "At TD, AI is a critical driver of how we strengthen our operations, support colleagues, and deliver for our clients — both in everyday moments and at key life stages, like ...

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